Charge Forward Podcast
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Charge Forward Podcast
From Military Missions to Wellness Innovations: Steve & Breanna Price on Health, Entrepreneurship, and Resilience
From Military Missions to Wellness Innovations: Steve & Breanna Price on Health, Entrepreneurship, and Resilience
Description:
Kick off 2025 with an inspiring episode of the Charge Forward Podcast featuring Steve and Breanna Price, the dynamic duo behind Libertas Cryo and Radiant Roots Coaching. Drawing from their military backgrounds—Steve as a Green Beret and Breanna as a dedicated veteran—they share their journey of transforming pain and challenges into innovative wellness solutions.
Discover how therapies like cryotherapy, saunas, cold plunges, and red light therapy have become powerful tools for pain management, recovery, and overall health. Learn about the fascinating connection between blood sugar regulation and fertility, as the Prices offer practical insights on how small lifestyle changes can significantly enhance well-being.
But this episode goes beyond health. Steve and Breanna open up about their entrepreneurial path, navigating the leap from structured military careers to building thriving businesses in Clarksville. Through perseverance, partnership, and a shared mission, they’ve created a vibrant community dedicated to healing and growth.
We also dive into the personal side of their lives, discussing the power of shared goals in marriage, navigating financial challenges, and balancing family life with running two successful businesses. Their story is a testament to the transformative power of resilience, teamwork, and passion.
🎧 Listen now for inspiration, practical health tips, and strategies to charge forward in your personal and professional life.
Connect with Steve & Breanna Price:
Libertas Cryo
🌐 Website: Libertas Cryo
📱 Instagram: @libertascryo
📱 Facebook: Libertas Cryo
Radiant Roots Coaching
🌐 Website: Radiant Roots Coaching
📱 Instagram: @radiantrootscoaching
Charge Forward Podcast Links:
🎙️ Podcast Page: Charge Forward Podcast
📱 Facebook: Charge Forward Podcast
📱 Instagram: @ChargeForwardPodcast
📱 TikTok: @ChargeForwardPodcast
📱 X: @ChargeForwardX
Special Thanks to Our Sponsors:
💳 Charge Forward Solutions – Merchant Services: Charge Forward Solutions
📈 Sense Custom Development – Marketing & Executive Services: Sense Custom
🌟 Rosemary Salazar – Virtual Assistant Services: Find A Way with Rose
🎥 HitLab Studios – Podcast Studio: HitLab Studio
Thank you for listening and for being part of the Charge Forward community! 🚀
Jim
You are the cap for whatever goes on in your store, in your company, in your district, in your household. However excited you are, what you believe is possible, whatever that threshold is. Hey, good afternoon team Jim Cripps here with the Charge Forward podcast, and I have a special treat for you today. I have two local rock stars in the health and wellness space. I have Bree and Steve from Radiant Roots and Libertas Cryo Welcome.
Steve Price of Libertas Cryo:Well, thank you, jim, it's nice to be here. Absolutely. Thank you for having us on here.
Jim Cripps:Absolutely so. Both of you operate out of Clarksville, is that right?
Steve Price of Libertas Cryo:Yes, libertas Trio is out of Clarksville and then Radiant Roads sort of has a little more flexibility with it being online and in Clarksville.
Jim Cripps:Yeah, okay. Well, a lot of health and wellness coaching in that space kind of tends to be online now, especially post-2020, right?
Breanna Price of Radiant Roots:Yeah, and I. It's a. It's a good way to do that because I can reach more people, but I still love our local community, so I'm still doing. I'm still teaching classes around the community and holding workshops to be able to connect with our just the local people.
Jim Cripps:Yeah, absolutely. Well, you know, here in 2025, you know, if I could tell anybody you know any real advice, it would be get a hold of your health, fix what you don't like and be open minded to alternative therapies. And you know, some of that comes with the coaching like you all provide, and then some of it is self study, like you really got to get out there and you got to be willing to listen and willing to do a little bit of research, um, but you know, we kind of found each other through Libertas cryo. Uh, when you guys opened, you did a uh kind of an event or you sponsored, uh one of the uh commitment clubs from wild things.
Steve Price of Libertas Cryo:Yeah, I think we uh, we met through our through, uh, crossfit wild things actually being kind enough to help up, boost our, the business up by um, doing an event for our and boosting libertas trial for a month with their gym, and uh, and then that's where we sort of met and you became an awesome customer and uh, yeah, I mean mean CrossFit Wild Things was awesome for that. And then, yeah, and wellness is so important, whatever form it takes, and I completely agree with what you just said. I think people should just take a little bit of time to think about it and really prioritize it.
Steve Price of Libertas Cryo:Yeah, so if you will kind of run through what you guys offer at Libertas Cryo, so Libertas Cryo offers a host of different things, from two types of cold therapy to include cryotherapy and cold plunges, and then we have traditional and our sauna, contrast therapy, salt therapy, red light compression. So it's a it's a lot of things that we offer, but the key thing is that there are alternatives that can either work by themselves or in conjunction with traditional therapies or medicines that people are doing and can really have an impact on a large portion of common issues that people have today.
Jim Cripps:Yeah, and correct me if I'm wrong here, but you kind of found some of these alternative therapies to try to cope with some of the pain that was caused from a career in the military.
Steve Price of Libertas Cryo:Yeah, my time in the military. I ignored. I was like a lot of the population. I liked a lot of people. I ignored. I was like a lot of the population, like a lot of people. I ignored everything and I just wanted to be able to do my job and not waste time going to the doctor or do anything. So as long as I, as long as I could do what I needed to do, then I was good to go. And I ignored everything.
Steve Price of Libertas Cryo:Until towards the end of my career, and I actually I was at a desk. I had a desk job. At the end of my career I was depressed, I hated my life because I wanted to have fun and they were forcing me to not have fun. But it was a blessing in disguise, because I was actually able to take stock of my health and go to the doctor. And that's when I started discovering these types of therapies, because the traditional medicine, or what the military wanted me to do, wasn't working. It was causing more harm, in my opinion, than any benefit that I was getting, and so I looked for alternatives. And cold therapy changed my life. And cold therapy changed my life. And then all these therapies changed not only my life. But Bree saw a ton of benefits from some of this stuff and sort of working together in the struggles that we had or the issues we were trying to overcome in our life, both individually and together, really drove us to these types of things and are the reason we're so passionate about them.
Jim Cripps:Yeah, and so you were both in the military right. Yes, we were, and so, steve, you were special forces.
Steve Price of Libertas Cryo:I was special forces but I was enlisted, and so Bree outranked me. Every night I would come home. I am the captain now. I love it. She would make me salute her when I came home, which was okay, um, but yeah, no, we were both in.
Jim Cripps:It was awesome and and Brie, you were an MP.
Breanna Price of Radiant Roots:Yes, Uh, I was an MP for a few years in the national guard Tennessee national guard while I was in college, going to ROTC, and then when I commissioned, I commissioned as a medical service officer and thankfully I was able to stay at Fort Campbell, so we were able to live together. I know that's not common for a lot of military. They have to for whatever reason they're at different duty stations and that wasn't something we had to struggle through, which is nice.
Jim Cripps:Yeah, that's fantastic.
Breanna Price of Radiant Roots:Yeah.
Jim Cripps:And so how many years were each of you in?
Breanna Price of Radiant Roots:I was in 10.
Jim Cripps:Okay.
Steve Price of Libertas Cryo:Like two, three months shy of 10 years, and then yeah, yeah, and I was in 20 years in 12 days. Very specific, I love it 12 days were too much yeah, that was too much.
Breanna Price of Radiant Roots:It pushed me over the edge, but we made it yeah, but the when steve got decided he was going to finally start addressing his health and his pain management stuff, um, I think it was kind of like a floodgate situation. There's a lot of people who talk about it a little bit more. Some people will call it operator syndrome and some people will just not name it. But there's a lot of people that when they have a high intensity job whether it's special forces, whether it's a combat job in the military, even if it's not combat, um, a first responder style situation when they come out of that high stress situation their body is still ramped up and producing the cortisol to be able to get through and manage that. And there are a lot of people who struggle with mental health issues, um, coming out of that and being able to calm their bodies down.
Breanna Price of Radiant Roots:And we noticed that with Steve, where he just he was having fun he calls it having fun, it's not fun for me, but everything he did was very high intensity, high stress. And then when he stopped that, it came to a grinding halt. We left our whole community. We were going through IVF and infertility treatments and then he also went to a desk job at that same time and it was like opening the floodgates of wow, what's going on with my body? Um, he did. He tried to do everything that he was told to do by the doctors, and which is not normal, which is not normal.
Breanna Price of Radiant Roots:He never does what he's told. And, uh, it just seemed to make the situation worse. And then, with the health issues that I was having and the infertility and the losses with IVF, and my health kept getting worse and I still same thing kept doing everything I was supposed to do, everything that I was told to do with the doctor's orders and common Western medicine, and it just made the situation worse. Medicine and it just made the situation worth. And it was early 2020, before all the fun craziness in 2020.
Breanna Price of Radiant Roots:We decided that we were just going to start stepping back and addressing our health in the best way that we knew how, and we were. We did a ton of research and we tried a bunch of different things and found what worked for each of us individually, and I think that's part of how came to me creating my business and then Steve creating his is the bio-individual approach, like cold plunge is a great example. Cold plunge is awesome for Steve. It's great for him. It made my migraines worse, so, but I had cryotherapy, which it's a cold therapy. You think it would be the same, um, but it actually made my migraines better. So that was part of the reason why we added so many modalities to our shop is we wanted to be able to meet people where they were at and help as much as we could help the individual person with their individual problems much as we could help the individual person with their individual problems.
Jim Cripps:Yeah, absolutely Well you know, the great news is, uh, emmett, is is proof that you guys healed right or in in the process of healing. You know, I think, I think it's a full-time, uh endeavor as we get older to make sure that we're, uh, we're, we're putting our best physical self forward and taking care of that.
Breanna Price of Radiant Roots:Yeah, and being able to work on the healing and feel better in my own body also makes me a better mom. I mean thinking back to when I was at that peak desperation and just fresh off a loss with IVF, my body wasn't healthy, I wasn't healthy, my mind wasn't healthy. With IVF, my body wasn't healthy, I wasn't healthy, my mind wasn't healthy. And thinking about how exhausting it is to have a kid now, I'm really glad that I took the effort to work on some of those foundational things because I'm able to be as patient as possible, more patient, more present. I'm able to enjoy the moments and not get stuck in that sadness cycle. So I think that's a really powerful thing of everybody. Everybody has their own journey and everybody has something different that will work for them, but to lean into that and listen to your body and it's worth the effort of trying to heal from a foundational aspect.
Jim Cripps:Absolutely. And so what were, what were some key things that that you did um, that that led to you guys being able to conceive?
Breanna Price of Radiant Roots:A lot of things.
Steve Price of Libertas Cryo:Well, Jim, I just kept climbing up there. I don't think I understand, but no, it was a lot of different things. It was a lot of teamwork in order to do it?
Breanna Price of Radiant Roots:Is it teamwork to conceive?
Steve Price of Libertas Cryo:Well, in addressing our individual and our group. In addressing our individual and our group, you know our couple of medical requirements in order to do that. You know getting opportunities to do um, either events hosted by the green beret foundation that we were able to meet other people and hear stories, or the uh, the benefit from the Donovan and Baines foundation where they paid for us to go get uh foundation, where they paid for us to go get uh stellate ganglia block, and then uh, brie wasn't able to get this but as a part of that treatment I was able to do ketamine therapy and, in conjunction with that, and uh. So you know all these different uh organizations helping us and other people helping us and us also taking the time to to try to address some things really helped us out.
Jim Cripps:Yeah, well, you know, I think globally, um, the ability to like fertility is a problem. It's a growing problem, uh, you know, and you could argue that it's because of the chemicals, it's because of how we live our lives. I mean all types of things, even even just the the way society views masculinity or classic feminine femininity. Um, you know, it is it's, it's very concerning, um, and so I think this is a great time and space, for there's a lot of people right now that are wondering are we going to be able to conceive? You know, they may be six months in, or 12 months in, or or years in, and and, and they're kind of at a loss because they've done everything that you know Western medicine says is the right thing, and they're, they're still striking out or they're still having, uh, those very taxing, uh, failures that that hit so close to home.
Breanna Price of Radiant Roots:Yeah, I mean there's. There's a lot to even unpack in there. I think the big thing with the growing and infertility there's a lot and people are more are noticing blood sugar dysregulation and they talk about so if we're going to talk about a strategy that actually can impact people's lives, knowing what's happening with your blood sugar whether it's insulin resistance or some people call it metabolic syndrome understanding it affects men and women and at the beginning it's just insulin resistance. It's the energy crashes, it's waking up at three in the morning, it's being a lot of people will say I'm hangry all the time. That's a blood sugar dysregulation and so people will not realize they think it's a normal because so many people are going through it. I mean it's over 50% of the population now has either type two but diabetes or insulin resistance and they're both rooted in the same problem and with that long-term it goes all the way to cardiovascular disease and heart attacks and strokes.
Breanna Price of Radiant Roots:I mean your blood sugar regulation impacts everything. Now people are talking about calling Alzheimer's type 3 diabetes because again it impacts your brain, like every aspect of your body is impacted by that and a lot of men don't realize that that also impacts semen health, the morbidity, mortality, morphology, the three things that are measured. It impacts erectile dysfunction. It impacts, just because the vascular, all the cardiovascular issues with men and so, as an actionable thing, that like step one in a family trying to conceive, we're like what's your blood sugar doing? How are you? How are your energy management throughout the day? It can be easily talked about with macros. I think a lot of people it's more palatable to understand macros, but protein is a really big part of that and I mean I know that, like your journey and you going to a mainly animal-based diet, but it's really powerful in what it does for your body. It has the building blocks needed but it also stops that blood sugar dysregulation, which infertility is. I mean male infertility is climbing at like 1% every year.
Jim Cripps:Yeah, it's crazy, which is terrifying.
Breanna Price of Radiant Roots:And then you look into the situation, like how it's impacting women. So many women have PCOS that's one of the most common um diagnoses with infertility in women and the heart and the root of that is blood sugar dysregulation and inflammation, um, which are two things that can be managed with managing your blood sugar. Um. So the good thing is you can take action. You're not powerless, and I think a lot of people going through infertility and in the beginning or years into that journey, knowing that they're not powerless in that is is really powerful.
Jim Cripps:Yeah Well, you know people will do a lot of things in order to try to get over that, but at the same time, you almost have to just go. Okay, but are you willing to look at what you eat?
Breanna Price of Radiant Roots:It's hard. I mean, it's simple, it's simple, it's hard. Sure, absolutely yeah.
Jim Cripps:Um, well, you know, I think everybody has to get to that point. Where they're, they're sick of where they're at. Um, you can't talk somebody into it. They're either. They're either ready or they're not.
Jim Cripps:And um, actually, a recent recent guest was just in the studio last week and if we back up to June, uh, this is uh, my best friend for 35 years and he's got uh, a five-year-old and he's got a at that at that point, like a two month old five-year-old and he's got a at that at that point like a two month old. And you know, he admitted the other day that he couldn't get in, get in the floor and play with, play with his kids. He was the heaviest he'd ever been, um, and I don't know ever in my lifetime that he'd ever been heavier than I was. But uh, he was heavier than I was and I said, look, you know, get on this animal based uh diet with me for 90 days and he did it every, every day.
Jim Cripps:We sent each other our, our, the screenshot of our macros and he hasn't worked out not one time, which I wish I could talk him into that one. But, um, you know, he's down 35 pounds and he's like I can, I can get in the floor and play with my kids now, you know, and you could just see it beaming all over him, like you know and and they went through IVF. They, you know, they struggled through trying to figure that out, that part out, and, um, you know, for probably two years and at the same time he was also, you know, probably the most unhealthy he had been in his adult life.
Breanna Price of Radiant Roots:Yeah, I'm so happy for him. That's a big success.
Steve Price of Libertas Cryo:Yeah, I mean there are a lot of recent fairly recent studies that are really starting to support how important a protein-rich diet is and they're showing that if all you do is change the amount of protein you're taking in to the appropriate amount or a high level especially if you're overweight or obese. You will lose weight without changing anything else, Even increasing your basic caloric consumption yeah.
Steve Price of Libertas Cryo:Yeah, even with a caloric surplus, if it's comprised of protein. And then the muscle preserving effects of that, even if you're not working out, if you're getting the appropriate protein and preserving muscle and preferably building muscle, it's so important.
Jim Cripps:But yeah, I mean protein just changing that can have a huge impact on people's lives. Yeah, absolutely. Well, you know, one of the kind of the, the the base of the charge for podcast, is people who default to charging forward when other people give up. And I think both of you really just I mean that is at your core, uh, whether we're talking Steve, you and special forces, I mean you literally charged forward into you know things that other people would cower and you know just freeze and then in your personal journeys, you know we're talking about going through trying to start a family and trying to figure that out and kind of hitting the wall with Western medicine, and but now here you are helping other people charge forward and learn how to take care of themselves. I guess we know how or why you got into cold therapy, but why did you feel passionate enough about it to start a business and to bring that to customers or, or, you know, to the, to the community?
Steve Price of Libertas Cryo:Yeah, I've always enjoyed helping people. Um, you know, in the military, um, you know you do all kinds of different jobs out there to do and but the end of the day I mean especially as a green beret in general you're you're helping people, you're teaching people. You know as're you're helping people, you're teaching people. You know as a you're you're teaching people to to help themselves too. Or you're uh helping people with a problem they have and you're there to help them with that problem and uh, so at at the, at the core, you know you, you help solve problems and uh, when I was getting out of the military, I knew I had such a horrible attitude that I couldn't have a boss.
Steve Price of Libertas Cryo:Um, aside from the one at home aside from her, because she's wonderful and I still fight her tooth and nail, but it's uh, it's completely different and uh, and so I knew I couldn't do that. Um, I, I wanted to be entrepreneurial. Luckily, me and Bree have always been on the same page financially and with an eye on the future at a minimum of being, you know, set up for hard times to where we don't have to worry as much. And so we saved and we invested and we didn't do certain things because we wanted to save and invest, to invest in our future. And so when I got out, you know, we had, we had that base financial capability. And then I always knew I wanted to be entrepreneurial and to continue to help people, and I saw the difference that made in my life and in Bree's life, and so it was a, it was a no brainer to to have something so impactful and, um, to bring it to, you know, into into Clarksville especially.
Steve Price of Libertas Cryo:You know there's a lot of big cities that have this type of stuff. You know Nashville has a ton of stuff not exactly like ours. Ours, I think we're the most comprehensive with the different types of services we offer, whereas a lot of places available have this and that or, uh, you know stuff like that. But, um, but smaller communities don't have it. And clartsville is such a interesting place, with it being home of fort campbell, with Austin Peay, with all that stuff, and Montgomery County is supposedly one of the youngest counties in Tennessee and with such a diverse population of people that one are like me or like Bree, it was a no-brainer to bring that there and to try to do something entrepreneurial after the military.
Steve Price of Libertas Cryo:And if I failed, I failed, it doesn't matter. I knew that when I got out. If I didn't try something and fail at it, because I can always go get a job, I can always go ask somebody to pay me money to show up somewhere for a few hours a day, and then them hate that decision because I have such a horrible attitude. But I didn't want to uh, look back and be like I should have tried that and so, yeah, I wanted to help people, especially that community. And then uh, yeah, why not?
Jim Cripps:Well, and anybody that that pays attention to my Instagram or Facebook feed, they've seen me there in your cold plunges, uh, even just they're in your cold plunges, even just last week, because I had three podcasts on Monday to get ready for and, for the first time in almost 20 months, I was sick and I had to get ready for that. So I came in Sunday and said, okay, light me up, I'm still sick, trying to get over this. What do you suggest? And you were like all right, well, you need to do halo therapy, which which, if you will, to everybody out there, explain what halo therapy is.
Steve Price of Libertas Cryo:Yeah, I mean. Halo therapy, first of all, is amazing. It's salt therapy, Um, just like you know, if you watch a movie about the, about rich people in the old days, and every time somebody said, oh, I need to take a vacation to the beach or um go to the seaside or imagine how you felt when you go to the seaside or go to the beach and how amazing you feel because of that salt.
Steve Price of Libertas Cryo:Salt is in the air, it's in the, it's in the ocean. You know you're getting it. It says you're getting a lot more salt, and so that's what halo therapy is. It's it's salt therapy, the, the medical grade salt. It gets on your is it's salt therapy, the medical grade salt. It gets on your skin. It penetrates your pores. It's awesome for your skin If you have eczema, acne rashes, whatever, if you just want to look healthier. It hasn't made me prettier yet, but it's getting there. And then really good internally too. You know all types of you. You know the overarching issues of copd, whether, however, that's showing up for people. You know respiratory issues or allergies or congestion, and so salt is amazing and it's natural and, uh, it has, it can have so many benefits and you can, you can see some immediate results. I think when you came in that day, you noticed at before you walked out the door, some benefit to it.
Jim Cripps:Oh, absolutely yeah, you know, uh, because. So I did the halo therapy combined with the red light therapy and then did sauna and then went into the cold plunge, Yep, and it was really for me and I know most people do it in a different order For me, as soon as I hit that cold water, it was like you just open up everything in my head all at once. It was like, okay, now I can breathe and you know, it was my first experience with the halo therapy. But you know, I don't think I would have been in the studio on Monday had I not come to see you. And that's not me trying to pad your ego, you know.
Steve Price of Libertas Cryo:I mean you can if you want to, right, but but no, I mean I agree with you. I mean that's why we're open and people don't realize this and it's not just a random, uh, conglomeration of services that we have either. Then you know, all this stuff that libertas trial provides is something that we've personally seen benefit from and through research and trying to understand how things work, the ability to combine these things together in one spot. I mean it's amazing. I mean I think you would have seen some benefit if you would have just done halo therapy, but the combination of what you did was able to build off of each service and really provide that greater value. Yeah, and that's why that stuff exists all in one spot, because it can work. So combinations of different things for different reasons can be really powerful for people.
Jim Cripps:Yeah, Well, and again, you know I knew a few of the services that you provided, like I'm familiar with red light therapy, I'm familiar with cold therapy and those types of things, but you know, a lot of people are not. And you know, I think, just you know, I know we've had these conversations about my dad. So you know, a few months ago my dad and mom are on a Alaskan cruise with 14 other veterans and dad has to be off boarded from the ship and has to have emergency surgery in a bush hospital in Sitka, alaska, where the the doctor just happened to stop by to drop off some paperwork because he only comes two days a month and this was not one of those days. But he stopped by and he smelled the infection and so when I talked to the surgeon, he said I can't leave here because if I do, your dad dies. I'm going to treat your dad just the way I would treat my dad and I'm going to try to get him able to get onto an airplane where he can get to somewhere that may be able to save his life. You book flights, I'll do this and fast forward.
Jim Cripps:Um, you know it went. It was everything from. We're going to have to take both feet to. You're probably going to lose both legs to. What they did ended up doing was they deboned the right foot so, which I didn't even know was a thing and then fast forward. He's in the hospital for 30 days, he comes home for a little bit, he goes back to the hospital. Now they're back to we're going to have to take the foot and maybe a race to take the leg to try to save your life. Fast forward to now. They think that he will walk by his birthday in mid-January.
Jim Cripps:And one of the things that I did that I think my parents thought I was nuts is I bought a red light unit. Yeah, and you know it was like put this on his foot. What does it do? It helps heal. Just put it on his foot, just do that. Now, was that the cause of it? I have no idea, but I felt like if I didn't do that, knowing what I know about red light therapy, if I didn't do that, then I was complicit in him losing his limbs and or his life.
Steve Price of Libertas Cryo:Yeah, I mean, if you didn't do the red light, what would you have had to lose by not doing?
Jim Cripps:the red light. That was the thing. It was. Like I have nothing to lose, like literally buy the unit, get it here. It's at least an opportunity. You know, and I think the same thing about any of these therapies that people either have not heard of or they think is taboo. I feel like, especially with cold plunging, people make all types of excuses and they think it's not for them. But I wish, I wish there was a camera that when they walked in the front of your building and I wish it took a snapshot of what they look like when they walk in, and I wish there was a snapshot when they walk out, because the smile that comes on people's faces after cold plunging, I mean I don't think there's anything like it. I mean it's the equivalent in some degree of, you know, watching your kids score a point in a basketball game or a football game or whatever Like it just lights you up and it's a huge endorphin rush with cold plunge specifically.
Breanna Price of Radiant Roots:So I think that's what makes a big difference. And then you add in the dry sauna. So with the dry sauna it goes past 176 degrees. So that activates those heat shock proteins.
Jim Cripps:So if you will share some a little bit about that, yeah, so we have two saunas.
Breanna Price of Radiant Roots:We have a dry or traditional sauna and then we have an IR sauna, two different heat sources. The dry sauna will go past higher than what the IR sauna can do, past that 176 degrees Fahrenheit, and then with that it activates the heat shock proteins in your body. So all the research that we see associated with these massive cardiovascular recovery benefits with saunas, if you look at the methods in that research, almost every single one is using a traditional or dry sauna, whatever you want to call it, because it's the heat shock proteins. And then the IR sauna is a little bit different in its methodology. It heats you from the inside out. It doesn't have to go as hot, which is great, because you don't want your insides 176 degrees.
Breanna Price of Radiant Roots:The biggest benefit is detox, so you do get some pain relief. It's really powerful for pain relief and how some of those wavelengths will go into the muscle tissue, Um, and then there are there is some cardiovascular benefits, but the biggest like wow, this is amazing, it's the detox capacity, Cause it pulls out heavy metals through your skin. Um, I also didn't completely a hundred percent believe that. I'd read the research and I was like cool, that's awesome. And then I started doing the IR sauna and for six months I sweat out black shit. Yeah.
Breanna Price of Radiant Roots:Literally and I would like so. The first time I was like this can't be real and so I would shower beforehand, because I was like maybe I was dirty, you know, maybe my skin wasn't very clean and no, it was. It's disgusting, but that's okay.
Jim Cripps:But that was all things that your body had stored up.
Breanna Price of Radiant Roots:That couldn't be processed out through the other detox pathways. So we have five detox pathways. Everything at our shop supports every one of those detox pathways. There is obviously defecation, there is urine, there is sweat, there is respiratory and there's your lymphatic system and with every modality that our shops, they will either compliment each other or work on just one and supporting that detox pathway.
Breanna Price of Radiant Roots:Um, so IR sauna is awesome, like that's what we love to tell people about, cause it's so powerful. And then you come upon, like the military or first responders or firefighters and the toxic exposures that they're breathing in. Um, you get the diesel fumes, whether it's like a truck driver or someone working in the motor pool on post. That's the kind of stuff that needs to be detoxed out through IR sauna, and IR sauna is amazing at that. But if you add in the traditional sauna with a cold plunge, you have even more of an endorphin rush and having the extreme heat to the extreme cold, a lot of people find it easier than just doing a cold plunge. Um, I think every person that's tried it has said that same thing. Like oh, it's so much easier. Um, but that like, just from the vasodilation and vasoconstriction it increases the, the happy hormones, the feel good feelings, the endorphins. It increases that. So after that session, I think every person leaves the shop just on cloud nine. And so what you're?
Jim Cripps:talking about is what you call um contrast therapy, there in in at Libertas right.
Breanna Price of Radiant Roots:Yes, so we do contrast therapy with IR or with the traditional sauna. Again, we want people to. We want to meet people where they're at. Some people, if they've got thyroid issues or hajimotos, I know that's a really big one for a lot of people. They can't sweat really well. And so the IR sauna is much safer and much a better option for them. Okay. And just anyone who's having issues with like starting to sweat. Ir sauna is your. That's the sweet spot.
Jim Cripps:Okay, cool, and is that your favorite?
Breanna Price of Radiant Roots:I love it yes.
Jim Cripps:Now, do you so? Do you recommend that people go cold, hot, cold, or what what? What do you? What do you see as the best?
Breanna Price of Radiant Roots:I think as long as you're ending on cold. I know people will come there, will be combative about this, but I think as long as you're ending on cold, um, I think that's the best combo, Like however many times you go back and forth. There's research showing um, whether it's short stints in the sauna, long stints, taking a 30 minute break there's a bunch of different approaches depending on what type of health result you're wanting. But I think as long as ending on cold, you're stopping that inflammatory response, and inflammation is a big deal. Inflammation is the root of almost every single chronic disease we have in our nation, and so in us trying to help people stem the tide of these chronic diseases, we want to help stop the inflammation, so we always recommend cold last.
Steve Price of Libertas Cryo:Yeah, I mean almost everybody is trying to deal with some type of inflammation, so almost everybody would benefit from ending on cold. If you're not dealing with anything inflammatory, then you could end on hot, but for the majority of people, cold is going to be the best way to end it yeah.
Jim Cripps:Well, and Steve, one of the things that I noticed the very first time I was at Libertas is you guys have different protocols kind of laid out so that people can kind of do their own program in regard to cold plunge, and I didn't even know there was such thing as a program. So I guess you know how do you see that factoring in?
Steve Price of Libertas Cryo:Well, that sort of just goes towards what does that customer want to get from their session? If somebody's coming in for pain, which I do cold plunge for my pain management that's my primary pain medicine, and when somebody comes in for that, you can tell them hey, for pain management, just hop in that cold plunge, sit in there, let it sink in and get out. And I think that's a really good way to just sit in there, try to relax, let it creep in, help you out. But there's so many protocols for different results. There's so many protocols for different results.
Steve Price of Libertas Cryo:You know somebody, what was it in 2023, in the winter of 23,? I did. I was doing cold plunges every day and I was really wanting to see if it made an impact on my body composition. And so cold therapy is really good at helping your body take your bad fat and turning it into good fat or your visceral fat Please explain that and helping transition that into brown fat, which is then bioavailable that your body will actually use as fuel. I think one of the reasons it was so impactful for me, not only with pain management but also body composition Brie brought up operator syndrome before. Brie brought up operator syndrome before or or or especially a lot of men in whatever, not just operator syndrome related, but in high stress life events, or, you know, first responders, high level business people or or just people that are stressed out by everything they have to put up with in life. But especially men will have the same level of stress.
Steve Price of Libertas Cryo:But men especially, will develop that hard big belly. You know that's stress-related majority of the time and that's visceral and those people end up trying to exercise and diet that off but that is not available for their body to get rid of. Like your body, that's a. Your body created that as a coping mechanism, almost protective. It's protective and your body's not looking to burn that off as a fuel source. Chances of your body burning that off are very low and most people will continue to cut calories and try to really work and get at that and they'll end up burning muscle Because your body will especially if you're not, like we said before, not eating a high-protein diet but that's why cold therapy is so amazing not eating a high protein diet, but that's why cold therapy is so amazing, because it can that your body will actually start to look to transition that fat into brown fat that your body will then use.
Steve Price of Libertas Cryo:Um, that's where I think that's and you can do a certain protocol for that. So, especially like you can get in there. You can get in that cold plunge. You can start shivering. You stand up, you for a minute or so, just let your body warm up a little bit, get back in. Stand up, get back in. That's a really good protocol to start helping with that, uh, that visceral fat to brown fat transition. Um, and then you know, and with cold plunges, all you need is 11 minutes a week in order to see the majority of the benefits that you're able to, and preferably, you know, spread out. You know, if you're, if you're looking for the the biggest impact for the lowest amount of time, two to three sessions totaling 11 minutes a week and you're going to see the majority of the benefits, whatever protocol you're doing, minutes a week and you're going to see the majority of the benefits, whatever protocol you're doing.
Jim Cripps:Yeah Well, and I think that's a misconception for some people is they think that they need to get in and stay 10 minutes the first time they come in, and that's not the case at all. Like you might only make it two minutes and that's okay, but you're trying to get that shock to your system.
Steve Price of Libertas Cryo:I feel like a big misconception people have was one yeah, you don't have to do it very long, you just want to do a shock. But also there's a lot of people that think they have to go in there and do it at some God awful temperature. That is uh, that is not manageable. Um years when I when I started toe plunging, I was, I think I started around the the horse trough we put in our backyard. It was probably usually around 55, 56 degrees. One because I was too cheap to buy enough ice to get it colder, but also because that was really cold to me when I started doing it. And there's plenty of science and data out there showing that anything 60 degrees or under is going to have an impact, especially if it's cold to you. It doesn't. It doesn't matter if somebody who's been doing it for a long time doesn't think it's cold. Is it cold to you? Does it make you have that feeling? Does it make you cold? You're going to have a benefit now, years down the road, you know, now I get into 55 degrees and I think I'm in a hot bath, right, but that's. That's different.
Steve Price of Libertas Cryo:When I first started, I was dying. It was hard for me and I saw benefits from it and um, and you don't have to do it. You know, in different protocols require different things but you know, just getting that it's that sort of a shock, in that being hard for you is where those true benefits come from. You know there's different kinds of stress in our life. There's bad stress that you you can't overcome, that you can't, you have no control over. But when we start talking about you stress or hermetic stress and all this, all these types of stresses that you have control over and that you can overcome stuff and that actually help you to develop coping mechanisms to become better at handling the stress that you don't have control over, that's where the cold plunge really starts to help out is it's hard to you but you can overcome it and you can develop these patterns and these ways to overcome obstacles in your life. Yeah, and all the physical benefits and huge mental benefits.
Steve Price of Libertas Cryo:I mean the cold therapy and cold plunging in particular, with its ability to have an impact on mental wellness. I think it's amazing.
Jim Cripps:Yeah, well, you know, and even castle comes and does cold plunging, he's 11.
Steve Price of Libertas Cryo:Well, first of all, castle makes me mad because when he came in and did cold plunges he went colder than it took me years to get to the level of cold. He came in and did and was like that was nothing, yeah, so well, and I think it's all about what we're exposed to.
Jim Cripps:Yeah, you know, I think of my very first cold plunge and, um, I was petrified, which I know now just seems crazy to me, but it was so far outside of my comfort zone so I go to the bio hacking conference. So, you know, I buy a ticket, spend a bunch of money, fly to the biohacking conference in um, orlando is where it was that time and they had a cold plunge there all week and it was the big nice unit, kind of like what you guys have. And, um, you know, I could have done it any of those days. I was literally the very last cold plunge of the entire event.
Jim Cripps:I put it off and put it off, and put it off and put it off, and finally I go and I said, you know, okay, well, what if I want to do this? And she goes, I mean, can you, can you run up to your hotel room, grab your stuff and be back down here in five minutes, cause we're we're shutting it down and even going up to grab my stuff, I was like I could just not go back down and I get down there Right, and so at 39 degrees, and I get down there, she can't stop me Right, and so at 39 degrees and I made it three minutes and I didn't die and I was like, okay, and now I absolutely love my.
Jim Cripps:my favorite is 42 degrees at 10 minutes. Yeah, and I do that selfishly because of how long it takes me to warm back up, and I tell people this all the time. It's almost impossible to get angry when, when your body hasn't warmed back up yet, like you're just, you're just happy, like you're just nothing, nothing phases you. Um, and I love that, you know it's. It's kind of that reset, yeah.
Steve Price of Libertas Cryo:Well, I mean so we, we keep talking about this endorphin rush or release. That happens, and that happens pretty quick in the, in the cold plunge or in cold therapy. The reason why cold plunge like you like to do, 42 degrees for 10 minutes I love that exact temperature for about that amount of time too, um, because I know what happens during that time. I know that at around a minute, maybe a minute and a half, I feel large that endorphin rush, that release. But I also know that around four and a half to five minutes I enter this sense of clarity that is not accessible to me outside of cold plunge that I have. That I've been able to figure out yet.
Steve Price of Libertas Cryo:Um, maybe if I became more mindful or tried some breathing exercises, maybe or journaling or journaling I mean, there's some people might be able to, but that's the only thing that I mean, that sense of clarity that I'm able to receive, and then, um, just sit in and I can have breakthroughs in my mental thought capacity, or just really sit in it and come out of it and my day is changed, just like you say.
Jim Cripps:I can't be mad after that. Yeah, no, it's fantastic. Yeah Well, uh. So we've talked a lot about, uh, libertas cryo, but radiant roots. So you're doing some health optimization, some coaching.
Breanna Price of Radiant Roots:Uh, you've also partnered with a couple of different people, so, if you will, with a couple of different people, so if you will tell us a little bit about that, yeah, so um September of last year, I signed up and committed to a certification that's called the nutrition therapy association. It's nutrition therapy practitioner. Um, I have a bachelor's in health and human performance.
Breanna Price of Radiant Roots:I've been in the health space. We did all of our research and trying to address our own health and our own lives and when we were able to make progress with my health because I have Hashimoto's and PCOS and then add in some PTSD just for fun, and so when addressing that, all the cold therapies, the saunas, the salt floats, those are things that made impact for me. But I had someone who was a nutrition therapy practitioner and she helped me find supportive foods and a better balance in macros and just worked on dealing with the root cause of what was going on in my health and I went from not ovulating like maybe once a year, which is pretty common with PCOS, um to a normal healthy cycle I had uh it's a big deal and I had a lot of um suspect with endometriosis.
Breanna Price of Radiant Roots:I didn't want to go through the diagnostic surgery of that Um, but it was. I mean it was awful Like my. My life was terrible. It was so much pain and so many problems. And addressing the root cause of that, I mean it truly changed my life. It changed our marriage, it changed our health and then now we have our son as a result of that Um and she she was the first person that heard me, that saw me, that was willing to dig into my problems and not just say, oh well, here's a protocol, a pre-scripted protocol that may not apply to you, because I talk about bio-individuality all the time.
Breanna Price of Radiant Roots:It's part of the reason we have Libertas, it's part of the reasons why I built my business, but I did this year-long certification, just completed it. And then I've been working with clients and I work with primarily women, um, but women who have Hajimoto's and PCOS are struggling with in their fertility journey, um, if there's some like stubborn weight gain, all these issues, that can be a myriad of problems and they just need someone to walk that journey with them and they need someone to be able to listen, find what works for them and, um, someone did that for me and it changed my life in in every way possible, and I want to be able to be that light for women. Um, so that's that's what we're doing. It's we're figuring it out, cause we have a 20 month old and, um, he does not make the days easy.
Breanna Price of Radiant Roots:He's a little beastie, um, but every single day I'm grateful for that one person that put the effort into hearing me, seeing me and wanting to help make my life better and I it. It almost feels like a calling now. I w I've always wanted to work with people. Um, I was almost done with a second bachelor's degree. This is this is so like. Oh my God. I was almost complete with a second bachelor's degree. This is this is so like. Oh my God. I was almost complete with a second bachelor's degree. I had applied to PA school and then we got pregnant and I thought I cannot spend 12 hour days away from my son. I mean the, the, what we did to get here.
Breanna Price of Radiant Roots:I can't, I can't do it, and so I switched that around. That calling of being able to help people, um, never went away, and so I'm finding ways to make it work, because it looks a little bit different with a kid than I thought. It would be very different, um, but I can't. I can't turn off that that need to be able to help women. And the way I was helped I mean nobody 10 years and nobody helped 10 years, and we still, I had doctors saying that they wouldn't help me. I, we had losses with IVF I mean that's, that's a long time to persevere and to say that I know God put this calling on my heart. I, I can't give up, but I don't know what to do, um, and I want to be able to be that light for people.
Jim Cripps:No, and again I think it goes right back to kind of the. The mission of the charge for podcasts is people who don't give up, like I think you said it perfectly. You said you, you, you couldn't imagine giving up, but you also don't know how to win, you know, and I think that's just that's a wonderful spirit and thing to have, and so many people just default to giving up, like, oh, it's like they're looking for the signs to tell them that they're supposed to give up. Yeah, instead of looking for that, that one thread that says no, no, no, hang on, you're, you're, you're going to get there.
Breanna Price of Radiant Roots:Yeah, I like to call that the self-fulfilling prophecy. You have already decided that it's going to be a reality. So anything you can think of, or any excuse that you see and you're like oh, that's it.
Breanna Price of Radiant Roots:That's the reason why I have to give up. Um, so I being aware of that's kind of important, and then not that I want to give Steve an even bigger head than he has. But, um, there's plenty, plenty of times early on in my life that I was not a charge forward person. Um, I didn't. I, I had the drive, but the fear of failure was just too much to to persevere.
Breanna Price of Radiant Roots:Um, and if I didn't know how to get there, I would just be like I can't do it, I gotta quit. Um, and then, steve, what's your favorite saying?
Steve Price of Libertas Cryo:Don't self-select.
Breanna Price of Radiant Roots:Don't self-select. There was. I wanted to go to Pathfinder school. It was an option for me, not an option for many women and not an option with medical service officers. Very often it's applicable, but it's a big deal. In the Army it's a big deal. Pathfinders are very cool, really nervous and like I couldn't do it and I couldn't. I just couldn't keep up. I couldn't with the image that I had created of people that had made that Um, and Steve was like don't self-select, you're you're going to fail if you don't do it. And as soon as he said that, like again, there's a few light switch moments in my life and that was one Um. And since then, anytime I start feeling discouraged or feeling like I need to take a step back or I can't just keep pushing, I'm like, well, of course, if I give up, I'm going to fail, and that's enough to be like you might win, though.
Breanna Price of Radiant Roots:And that's more powerful than the fear of failure. Because what happens if you succeed? What does that look like? I mean our life now. Our life is there's hard things, but our life is amazing and we have worked so hard for where we are. We have foregone a lot for where we are, but if I had given up, like how dark would it have been?
Jim Cripps:Oh, yeah, yeah. Well, I needed to know that you gave up. Yeah, yeah.
Breanna Price of Radiant Roots:Yeah, and I. How many more times would I quit on myself Like that's not, it's not worth it?
Jim Cripps:Yeah, well, and, and you can kind of lead into um. So when I started the charge for podcast, this was not an intent, but it just kept coming up in almost every single episode. And so now I just when, when there's a natural segue, I just ask, and so for you guys, how important or how how game changing has it been that you found the right spouse? I think it's extremely important.
Steve Price of Libertas Cryo:I mean, I think before we were married or we met, I think I was purposely looking for a spouse. I wasn't necessarily super interested in just the bachelor game, but meeting somebody that we're equally yoked or however you want to put it, or that we, we, we meshed together Well, um has been extremely important through, to be able to make it through hard times, when you need support, when you, when you need a cheerleader, when you need um, anything like that, that having the right individual by your side is an invaluable resource.
Breanna Price of Radiant Roots:Yeah.
Steve Price of Libertas Cryo:Would you agree, Bree?
Breanna Price of Radiant Roots:I would agree, not under duress.
Steve Price of Libertas Cryo:No it's a.
Breanna Price of Radiant Roots:I've been. We have a wonderful marriage. And I got married younger. I'm a baby Steve's old. I got married younger and I knew on our first date, which is kind of funny. I had been him Han unsure and I knew on our first date. And after our first date I called my mom and I said I met the man I'm going to marry and I had been someone that never wanted kids. I wanted to do it myself. I wanted to be that the alpha female. I was not going to let anybody hurt me, I wasn't going to trust anyone, I didn't want to be married. And one date with this man and I was like I found someone where my soul is safe, so that's powerful.
Jim Cripps:Say that again, say that again.
Breanna Price of Radiant Roots:I found someone where my soul is safe. Yeah.
Jim Cripps:That's it right there.
Breanna Price of Radiant Roots:It's true, and it's I mean, we got married almost nine months after our first date it was pretty fast, um, but there's things that I could not have pictured or thought through as a younger age, that have just um, we've grown together, which is really critical. We've been on the same page, um, but it's things like how he is as a dad, that at 20, I would not have thought through that. To ask him what his viewpoint is of being a dad and how, um, our, our, we call him a beastie. Our son is a little bit wild, um, but I love it. Boys should be wild, kids should be wild, and, um, steve doesn't stifle that that spirit in him, and it's something that is beautiful to watch and I couldn't have expected that. So there is a little bit of luck in our situation, or maybe we just picked real good, I don't know.
Steve Price of Libertas Cryo:I think we're just good at picking.
Breanna Price of Radiant Roots:Just real good.
Steve Price of Libertas Cryo:Just real good.
Jim Cripps:Well, some people's pickers are broken, yeah, like that's just, that's a real thing, yeah.
Jim Cripps:But I also think you know, steve, you said something there that I that I identify with is, um, you said you weren't really interested in the bachelor life and you were, you were looking for a spouse and, like you know my parents, which you've met them, you know they've been married 50, 57 years, I think, and, uh, you know, so they they got married young, they were, they were 18.
Jim Cripps:And but the the one thing and they struggled, you know my dad was exposed to agent orange, not in the normal way I say normal, but you know most people have, uh, it's just cause it was in the environment. When they were in, uh, vietnam where his dad's was direct exposure, he was soaked in it cause he was spraying it with a backpack sprayer, yeah, and so they didn't, they didn't really know what it caused or what it would do, and one of the things is it causes you to be sterile for roughly a decade. And you know, the good news is, knock on wood. You know, when I was born, I was a surprise but also didn't have that we know of, didn't have any birth defects which if I'd have been born before, that likely would have, and some pretty catastrophic ones.
Jim Cripps:But I was always looking because of their example. I was looking for my equal, you know, not somebody just like me, but somebody that complimented me where I was weak and I was strong where they were weak. And so there was somebody to walk through life with, not drag along, or somebody to drag me along, which, if that's what you're looking for, I'm not mad at you, it just wasn't what I was looking for. And so a lot of times for me, the first date was also the last date, cause it was like, nope, that's not it. Yeah, and uh, kind of the same thing. So, um, you know, uh, emily and I's first date, I had that moment and I was like, oh, this, this could be it.
Jim Cripps:And and she wouldn't go out with me for a full six months, a full six months. She was just like she's like no, I'm bad at dating, I'm just not doing it. And and I didn't let her off the hook. I was like, well, you're never going to get good at it if you don't don't work at it. So you know, quit being a quitter. And and it probably didn't help getting to the first date for a while, but anyway. And then here we are. But I do think you know even Miles and Jill, which you guys know. You know they shared, and Miles said it's not just the business, it's my happiness, because of our marriage and our life together helps me be better at business and make decisions that maybe I wouldn't have made otherwise. And so now you're both entrepreneurs, both in the health space, for great reasons. What are some of the challenges that you've hit as an entrepreneur that maybe you didn't expect or nobody said, hey, this is going to happen, be looking out for it.
Steve Price of Libertas Cryo:Yeah, I mean there's a whole host of things that have uh we only laugh cause we don't want to cry.
Steve Price of Libertas Cryo:Yeah, the the challenges are real. They're they're real, but they're awesome. Um, I think, uh, you know they're real, but they're awesome. I think you know, when we started this business, I think one challenge that we ran into was how contagious being an entrepreneur is, Because I mean it's fun. But, you know, eventually we started our own separate things, and I think that's because it is so much fun despite the challenges, or maybe because I mean I love challenges, I love overcoming something difficult, and so it's kind of hard to identify a challenge and say, oh, that's so hard or that it's a bad thing, because it's fun to overcome, it's fun to solve a problem and to come out the other side better. So that's one thing, I think. The desire to I didn't see that coming the desire to keep going or to constantly change, Because we're also constantly trying to add to or take away or just change things around and it's time consuming.
Breanna Price of Radiant Roots:Yeah, apparently we don't like to rest, um, no, so we I think it's something that we do in our marriage that, um, I call it therapy is we go for walks and we call them rage walks, um, and they're so much fun we. I mean, you'll start a walk, you'll be mad and we'll be just talking through whatever and um, some people will do EMDR therapy. Um, I just take a walk with Steve. It's more fun, um, but on that way, well, we walk every day and we just talk through the good, the bad, the indifference, sometimes our quiet walks, whatever, um, but I don't know.
Breanna Price of Radiant Roots:Two weeks ago we were on a walk and I was telling Steve I was like I didn't expect to be having so much fun. I'm tired, it's a lot of work. My brain never shuts down. There is always one more thing to plan and dream and turn into a reality. And now that I'm working in the business of creating relationships and helping people, I mean that's a big emotional toll. So there's a lot to it.
Breanna Price of Radiant Roots:But I didn't imagine how much fun I would have. I mean, even I'm up late at night and I am taking notes or I'm thinking and I'm I'm loving it. So for some people, um, owning a business is not. It's not for everybody. It is a stress and we talk about good stress and bad stress and, um, what we are experiencing. It's good for us because we feel emboldened and we're enjoying it and we want to tackle that challenge. There are some people that that just can be too much for them. So same thing with everything Bioindividuality, Know yourself, lean into that and then, yeah, just honor who you are. I didn't realize how much fun it would be and I saw Steve go after his dreams and then I was like, well, I want to try.
Jim Cripps:Absolutely Well. You know I love working with both of you. You know you had a recently. You had a um uh kind of like um uh, not presentation. What do you want to call it?
Breanna Price of Radiant Roots:I think I called it a seminar, a seminar uh with Titan T?
Jim Cripps:uh, and please remind me her name.
Breanna Price of Radiant Roots:Brandy Robertson. Brandy Robertson.
Jim Cripps:And, um, you know, my lovely wife, she is she. I usually have to drag her to the first thing when it comes to health, and then she's like okay, this is, this is my safe space.
Steve Price of Libertas Cryo:That's awesome.
Jim Cripps:So she came with me to that and then ended up doing something she never thought she would ever do, and that was doing cryotherapy, and I do think that that is a well. Let me ask you before I throw my opinion on it Do you see that as an easier entry point for people that are scared of cold therapy?
Steve Price of Libertas Cryo:no, no, okay no only I mean it again, bio individuality, but, um, you know actually the what? What I've seen at the shop is that with cryotherapy sometimes, um, it can be a very stressful thing to try to do at first because it looks intimidating.
Jim Cripps:It does look intimidating. It looks way scarier than it is.
Steve Price of Libertas Cryo:It looks intimidating beyond just being cold. You know, somebody sees a tub full of cold water. They're not necessarily intimidated by that. They don't want to be wet and cold, but they're not intimidated by it. They a lot of people see the trial therapy and they have anxiety around it or or fear around doing it and so, um, I think if, if a person doesn't have that anxiety around that part of it, it is easier, it is a more gentle approach to start cold therapy. But, um, but if, if somebody is intimidated by anything like that, then I think it actually makes it harder.
Jim Cripps:Yeah, yeah Well, and I think there's also some misconceptions around. Uh, cold therapy and and I know I even fell into this category is I remember when I first started doing cryo this was three years ago I would go right after I left the gym and, of course, now we know that I basically wasted my workout because you need that inflammation and so you need a break from that. And is it around three hours is kind of what they suggest as a I don't want to say cooling off period.
Steve Price of Libertas Cryo:I've seen different studies or different suggestions. You know, it sort of depends, I think, at a minimum an hour post-workout. But even then I mean you got to ask yourself did I actually have a good workout? Or what am I going to the crowd there Like, for instance, the other day I had a, I had a great, I was having a great workout and I totally destroyed my back and uh, doing deadlifts on some lightweight. That was no issue, but I just did it anyway and uh.
Breanna Price of Radiant Roots:I like the five. Oh five is light for you.
Steve Price of Libertas Cryo:No big deal and um all the guys in the gym are staring at him. No big deal.
Breanna Price of Radiant Roots:All the guys in the gym are staring at him. He's like it's no big deal.
Jim Cripps:Steve's built different than average man. I mean, it's not.
Steve Price of Libertas Cryo:But you know, I had a good workout, despite destroying my back that day, and I knew that getting into that cryotherapy chamber was more important than that one workout.
Jim Cripps:You know, gain from that and then that one workout you know gained from that, yeah, so if you end up with an injury, then speed. The faster you can get to that cold therapy, the better for me?
Steve Price of Libertas Cryo:Yeah, definitely. I mean that by getting to the trial therapy chamber as fast as I could after that point of injury. I was able to actually move that day, and still now not perfectly, but I was able to do what I needed to do that day without um having to stop. If I hadn't gone there, I've been, I'd have been bedridden for that day. That that's one of the worst injuries I've had to my back in a while and cryotherapy, you know, allowed me to, has allowed me to keep going not perfectly, but it it gives me an opportunity. Yeah.
Jim Cripps:Yeah, and then you've got a new therapy that is coming, um, and by the time this airs, it should, should already be there, right?
Steve Price of Libertas Cryo:Yeah, I'm hoping so I actually did. Uh, it's supposed to ship today, so I'm really excited. You know a lot of people focus on the, the, the physical aspects of the services we offer, all that stuff. But the mental benefits of the different services we offer, I think can be more, even more impactful than some of the the physical, especially with the mental health crisis that our nation is going through. I mean, you, look at all the mental health issues that people are dealing with. But anyway, our next service that we will be providing is the ShiftWave. It's basically an acoustic therapy-type device where you sit in a zero-gravity chair and it looks like there's these speakers or subwoofers underneath it.
Steve Price of Libertas Cryo:And it uses those to provide acoustic pressure wave to your body and it can. You know it can upregulate, it can downregulate, it can. It has sleep, it has sleep performance protocols and all this different stuff and can help reduce anxiety and depression. They've used it a ton in Ukraine and they've seen great results there. That company just signed a contract with the NFL to provide their players with this kind of technology and it's making a difference in a lot, a lot of different fields.
Steve Price of Libertas Cryo:Um, I can't wait to bring it and see one, what it does on its own for people, and and two in combination. I I truly think that in combination with some of our services, with the shift wave, it can make a huge impact, because when you talk about, um, down regulation and better sleep, so the shift wave, it can make a huge impact. Because when you talk about down regulation and better sleep, so the shift wave has sleep performance protocols that are supposed to help you sleep better. Well, you combine, potentially combine that with cold therapy, where you're actually also lowering your body temperature, as though your body were preparing to sleep, because, in order to sleep, your body naturally decreases its temperature to get ready to go to sleep and you combine those two, or you know, and then see the benefits of that Um.
Steve Price of Libertas Cryo:I think it's going to be really great. It's going to help with pain, anxiety, depression and uh, it's going to be something very unique that isn't available anywhere in the area, and I can't wait for it to help people.
Jim Cripps:I love it. I love it.
Steve Price of Libertas Cryo:That's fantastic.
Jim Cripps:Um, what, what do you? What gets you guys excited about the future? Like what? What are you?
Steve Price of Libertas Cryo:fired up about. I'm really fired up about breaking even one day.
Breanna Price of Radiant Roots:No one day one day.
Steve Price of Libertas Cryo:No, I I can't wait to wait to see where things go and how far we can take all this stuff and being an example for Emmett to emulate, whether or not this Libertas Trio makes it huge and becomes a national chain and totally disrupts the the industry, because the majority of shops like this are just a bunch of liars or or try to sell stuff that's not true. Um, whether that happens or not, emmett will see us try. He'll see us work hard and win or lose. He will see us react graciously and with an eye on the future and to make things even better than wherever they are now. Yeah, that's awesome.
Breanna Price of Radiant Roots:Yeah, and one of my gratitude prayers, I guess, and it's been this way since I don't know maybe 14. I've always been grateful that I have an able body to do the things I love and to give back to God's people and to me. Everybody is God's people. God loves everybody, and so not to me. That is biblical. So let's be very clear, that is biblical.
Breanna Price of Radiant Roots:But in what gets me excited for the future is I wasn't at a point where I could give and serve the community around me and because of the stuff that we have, I've been able to do that. So, looking at the future of that, I'm going to continue that gratitude prayer. I'm going to continue to serve the community around me and give with as much love as I have. And then also with that knowing that if I can change someone's life the way that they've changed mine, that's a ripple effect how many people can I affect? And then how many people they could affect? We all want to change the world. On this macro scale, I loved my time in the military, but it's still small, Even the big things that I did, because I did some really cool stuff. Um, it still is. Uh, it didn't feel as big cause I wasn't doing a lot of one-on-one, helping people change their lives. Yeah.
Breanna Price of Radiant Roots:Um. So looking at the future, and what gets me excited is um seeing the people that I help, seeing what they do and seeing how how big that ripple goes Cause man, I'm excited for that.
Jim Cripps:That's awesome. Well, and I think that goes hand in hand with what you said earlier Uh, you can be exhausted and your well can still be full because you see what you're doing matters. Yeah, and I think you're both in spaces where you absolutely can see that. Yeah.
Jim Cripps:That's great. Um, you know, I know, that your health journey for both of you has has been, has been a big factor in why you are where you are and those types of things. What are you doing? Uh, what are you doing with Emmett to make sure that he grows up healthy and and maybe has his eye on that as he goes along?
Breanna Price of Radiant Roots:Oh man, I'm full crunchy. Um, uh, we get raw milk from a local farmer in Cooper town. Um, and that's the. That's not everything. But what we're doing at a family level is we're prioritizing relationships. We're prioritizing quality time with each other. Um, physical health is really important. That's. That leads into many other health things. So, um, we, we take him on walks. When we go to the gym he's in child watch right now, but when we work out at home, he's with us. We try to get outside, get sunshine, get nature. In food choices, we make the best choices we can. We focus on nourishing our bodies as opposed to hitting a diet. I think that's a big thing that I want him to know this he needs to nourish his body as opposed to oh, I just need to diet or I just need to look a certain way. I want him to start his life and focus his life as a way of nourishing himself and others around him. And then also, I guess we love each other, so I guess that helps.
Steve Price of Libertas Cryo:That helps a little bit. That does help a little bit.
Breanna Price of Radiant Roots:Absolutely.
Jim Cripps:I know it love each other, so I guess that helps. That helps a little bit that does help a little bit.
Steve Price of Libertas Cryo:Absolutely.
Breanna Price of Radiant Roots:I know it's definitely controversial. I know a lot of people say that marriage is hard and there are hard things and life is hard. But my marriage isn't that and I think that will make a big difference in what Emmett sees and hopefully what he wants to emulate and the kind of man he wants to be, how he wants to love and nourish his relationships. But yeah, I don't think your marriage should be hard. That's kind of a it's controversial. I know many people tell it to me. It's a hard thing when you're not in a good place for your spouse. But your spouse should be a point of safety and we work towards it. I mean it's not like we're passive and everything's luck. I mean we, we absolutely work towards it but hopefully a showing that and the work and the love that that's something that will be a generational thing for him.
Jim Cripps:Sure, well, you know, I think you, you both laid the foundation and I think one of the things that, uh, that Steve and I talked about early on was really kind of two things One, you built Libertas cryo without debt. And then two, um and correct me if I'm wrong here, but I think I remember this right when, uh, when you sign up for the military, there's like a sign on bonus, and a lot of people, especially young men, blow that on a car, or usually a car, and you invested yours yep, yeah, no, uh, you know, when I was, when I joined the army, I definitely took my enlistment bonus and invested it.
Steve Price of Libertas Cryo:I was lucky enough in high school to actually go through a, an investment class, and I learned about compounding interest.
Steve Price of Libertas Cryo:I didn't necessarily understand it very well, but I knew about it and I knew that it could help me. And so, not knowing much of anything, when I I got that, uh, the enlistment bonus, I invested it straight into edward jones, and whatever they did with it, I didn't care at the time, I just like invest us and do it, and uh, and they did, and it that has helped us. Now. I could have done better because when, after my first combat deployment, I definitely became, uh, a wild animal and wasted plenty of money and plenty of time on stupid things, but, um, but even then, even with my stupidity in my early twenties, that one good decision of investing that initial amount of money um, even though it could have been better and we could be better if I didn't drink so much of my money away when I was a young man or buy so many stupid things, that one good decision had a huge ramification with the power of compound interest and so, yeah, it was awesome.
Jim Cripps:Well, I think that helps marriage. You know, emily and I we didn't necessarily do that, but when we started dating, we started getting more serious about finances and you know we skipped vacations and we did, you know, a lot of things on the Dave Ramsey path, and you know. So these days, knock on wood, we don't owe anybody to any money. I don't owe anybody any money for anything. Yeah.
Breanna Price of Radiant Roots:And a lot of work.
Jim Cripps:Good job it is a lot of work, but at the same time now I almost think it's very selfish in that we don't have a lot of the problems that other people have, yeah, in that that affect their marriage. I think finances a lot of times is kind of at the root cause or is poking at whatever the real cause is for whatever argument that comes to play. And you know every once in a while when, when Emily and I do get into a disagreement about something, um, we also have to take a step back and be like this is what we're arguing over. Yeah, that's first world problems right there, like that's, you know, and then you kind of have to laugh at yourself because you know you go oh yeah, there's other real problems out there that aren't. You know who didn't wash a dish or something silly.
Breanna Price of Radiant Roots:At that moment, though, that problem is still real to you. Oh yeah.
Jim Cripps:It doesn't make it any less real, but you know, it's kind of that step back from it kind of moment, like if I can pan out in the bigger picture, it's, it's nothing well you know, having arguments and disagreements it's not necessarily a bad thing.
Steve Price of Libertas Cryo:Especially if you learn how to fight the right way, it can be really good um okay, please expand on that, because I love that.
Jim Cripps:Nobody's ever said that before. If you learn how to fight, the right way.
Steve Price of Libertas Cryo:Yeah, I mean you. You have to. I mean just getting an argument with somebody or having a disagreement isn't bad, especially when and when you're in that fight. If you're not, if you're trying to actually resolve conflict and not actually attack that person you're in conflict with, then you can both come out of it better with a with clear understanding or with a path forward that works for everybody. With clear understanding or with a path forward that works for everybody. I mean if you and so if you fight the right way, you know people can come out of that situation in a better place that they entered it. Now you fight the wrong way by attacking. If you're just, if you're not necessarily care, if you don't care about winning but you only, or if you don't care about actually resolving the conflict but all you care about is causing more damage to that person than they cause to you, then you're all going to lose in that situation. But I mean fighting can be good for couples if it's done correctly, with the right mindset and desired outcome.
Breanna Price of Radiant Roots:You want me to tell the wine glass story.
Steve Price of Libertas Cryo:I'd love the wine glass story. All right.
Breanna Price of Radiant Roots:Oh man, humility is a big part of marriage, jeez. So we've both been at least on the same page of avoiding debt for all of our marriage and knowing each other even before knowing him.
Steve Price of Libertas Cryo:Even though Dave Ramsey is a curse word to you.
Breanna Price of Radiant Roots:Yes, and the nasty B word, oh my. God. But even before marriage, I mean, I joined the military. I didn't. I knew I knew school was a thing. I knew I wanted to do it. Um, my family was poor, we had no money and I knew that that was an avenue where I could do that. And then there was a sense of purpose that came after that.
Breanna Price of Radiant Roots:But, um, I was homeless twice because I was so desperate to avoid debt at any cost. I was not willing to do it. So we have the same um desire to avoid being controlled by money, um, even at the expense of housing. Uh, but we're newly married, trying to learn how we want to communicate and, um, how we want to use that nasty budget word and how that looks for us, and I've always seen a budget as a way to control someone and nobody's going to control me and we had set our budget.
Breanna Price of Radiant Roots:We were on the same page, we were doing our so when we set a budget, non-negotiables for us is housing, food, tithes, and we, for us, specifically, we want to give to God before we give to the government. So that's like we've got to put effort into making sure we tithe that aligns with what our vision and our values are, and so all of those things, all the numbers were set, we were on board and we both had our daily monthly spend for our budget and I had already spent mine, of course, and I was still not doing very well with that um, and it was because I kept approaching it of he was trying to control me and there he wasn't, but I wasn't seeing that.
Breanna Price of Radiant Roots:so we had to have a fight about that um. But we were in Macy's and I saw these cute wine glasses. They were $19. They were these like clear with pretty crystal etching or whatever on them, and they were $19. It does not matter, but clear with pretty crystal etching or whatever on them, and they were $19. It does not matter. But also, we, we had gone past what we agreed upon and I picked it up and I said I want these wine glasses.
Breanna Price of Radiant Roots:And Steve and I got into a fight in the store and my best friend was like, oh my God, I got to get out of here Cause she was still new to knowing us at the time. She walked away. We didn't get the wine glasses. I got them a few years later out of spite, and then they ended up every single one ended up getting broken somehow while Steve was washing them. But but that I mean, that's a perfect example of we. We had a fight about it because I thought he was controlling me and that's not what it was. We were, we set, we set an intention for our life. We set our vision. We both agreed on numbers and then I broke that agreement, Um, and then a few months later we had to work through that again. And the fighting fairs really fighting right, Fighting fairs, not not attacking, and having humility is really important. And I will never forget those wine glasses.
Jim Cripps:Well, I think it taught you an important lesson. You know, and and it's it's great that you look back on that and and I mean, what a what a great lesson to learn for $19, you know, um, but it is. It is about the end game being the same right, and you're growing up together, you're, you know, you're figuring out what it means to be married, what it means to be on the same page, what it means to share a vision or a goal and to share some sacrifice along the way, even if it's a $19 set of wine glasses.
Breanna Price of Radiant Roots:Yeah, yeah, and I think that that's really important, that sharing the sacrifice along the way. We know a lot of people and there's so many times where Steve and I are both like thank God, we're on the same page with money, because it impacts a lot of people and rightly so. It runs the world. You're kind of stuck dealing with money, but thank God we're on the same page and thank God we have the same vision. And there's been plenty of times where we have seen where one, one couple isn't willing to sacrifice their own ego or their own wants and it causes a lot of issues and that's really hard and like it's. It's hard to see it and then to know that that they're on their own journey and people have to make their own choices. Um, but still, thank god that, thank god we're on the same page that's right, because life is hard.
Jim Cripps:Your, your marriage does not have to be well, you, you don't want to like the world is hard enough without having, without being attacked by the person in the foxhole with you. You know um you should.
Steve Price of Libertas Cryo:You should always try to control what you can control. You know there's plenty, there's too many things that are completely outside of your control. You're able to at least have a decent amount of impact on how money affects you? You know you don't. It doesn't matter how much you make or don't make you, especially with your spouse you're able to, you know, set a budget, have a plan and etch you that plan to where that, that that core issue of finances and the stress that can provide, can be almost eliminated from something that causes you harm to your family. Yeah, whether or not you're doing financially great or not, you know it doesn't matter. You can be poor and live on a budget. You can be rich and have no budget and still have those financial stresses. You know it's.
Steve Price of Libertas Cryo:It's not whether you drive a Toyota or a Land Rover, it's um how you manage it and try to avoid that, that being something that uh can attack your marriage Sure.
Jim Cripps:Well, you know, I think, too, you know there's we can make plenty of excuses as to why somebody doesn't spend the money to cold plunge or doesn't spend the money to get, you know, some coaching in their nutrition or in conception, or all types of things, and I think really that's where we should spend our money.
Jim Cripps:Maybe not first, but pretty high on the list is making sure that we take care of this vessel that we have and have our lifespan and our health span be as close together as possible, and so I would encourage anybody out there, as you're, you know, you know we're in 2025 as you're, as you're looking into the future and what that looks like for you and your family. What are you doing to prioritize health? What are you doing to be better tomorrow than you were today? And and also to kind of lead by example, especially those that are that are parents out there or hope to be parents, what are you doing right now? What are you showing them with your actions in order to inspire them to leave lead a a healthier lifestyle than than maybe you have? Uh, because we can all make changes. Um, have either of you put any thought into how you want to be remembered? You go first.
Breanna Price of Radiant Roots:How do you want to be remembered, Do you?
Steve Price of Libertas Cryo:I mean, I've thought about it. I don't care Um other than how my, my son, remembers me. I mean how the world remembers me. I mean, it's gonna be different for everybody. So, um, there's gonna be plenty of people that remember me as somebody completely different than brie will ever remember me. Um. But uh, yeah, I don't know. I've thought about it. I don't have a good answer for you. At the end of the day, my answer today will be different than it will 10 years from now. As long as Emmett remembers me as being awesome, then I'm good, that's good. I like it, yeah. Brie.
Breanna Price of Radiant Roots:Well, that's sweet, isn't it? Yeah, I don't't.
Breanna Price of Radiant Roots:It's hard because there's different things where, like I think, everybody wants to make an impact um, and I think how we project ourselves is how we're hoping we'll be remembered and be impacted.
Breanna Price of Radiant Roots:But I mean, some people's story you are the greatest part and some people's story you're the villain. Whether you were or weren't, it doesn't matter, um, and I think I know it's silly because a lot of people say it, but it's true as soon as we had a kid like it, it all changed. I mean the, the generational trauma, whether it is um real or perceived, whether it's emotional or physical like that, that that stops with me and that, whether it's's it starts with how we approach food. I know so many people have issues with their relationship with food that stops in my house and whether it's a generational abuse that stops in my home. He will, he will become this. I mean I, I don't just view it as we're. We're parents and we have to raise this kid to be a good human, because it's true, but I am the steward of a child of God and I don't take that lightly.
Jim Cripps:I love that.
Breanna Price of Radiant Roots:That the generational, and of course we're not perfect and we're going to keep trying. We're going to keep pursuing God, but that stops in our home and for me in my house. Keep pursuing God, but that stops in our home and for me in my house, we will stop what happened to the generations before us, because the greatest responsibility I have is my son, and he's not just a person, he won't just be an adult, he's a child of God and the choices that I make impact that, and I can't take that lightly.
Jim Cripps:That's fantastic, it's fantastic.
Jim Cripps:Well, no, but I also I can't think of a better way to wrap up this segment with with both of you is because you know you guys are passionately here trying to help other people with their health so that they can be the best version of themselves. All the while you're, you're, you're, you're driven by the fact that you want to be the best version of yourself, to help your child to be the best version they will ever be in the eyes of God. And um, I love that. Yeah, thank you. Well, thank you so much for coming in and hanging out with me today. How do they get in touch with you?
Breanna Price of Radiant Roots:Well, we both have social medias. We both have websites. Um, so Libertas cryo is on Instagram and Facebook, and then radiant roots coaching is on Instagram and Facebook. Um, I didn't look at the domain name so I have underscores in one and not in the other Um, but then there's Libertas dot, libertas cryocom and then radiant roots coachcom. Um, we'd love to be able to help you out. There are I have a free Facebook community where we give weekly calls.
Breanna Price of Radiant Roots:Um, if you don't have the money and this is kind of um my my heart talking if you don't have the money to start making change in your life, let me break that barrier down. Um, once a week, we'll get a call. I will do education. Um, if you need help in that timeline, you've got it. You, you've got me. I'm happy to help. There's only so much I can give in an hour a week. If you want more, that's a little bit different, but there's there's also a lot that you can do. Change starts with small things and, in my heart speaking, I want people to feel better in their bodies. So check me out. I'm happy to help. I want to do it. It's why I'm here.
Jim Cripps:I love it. Well, steve Bree, thank you both so much for your service, not only to our community but obviously to our great nation. And uh, you know, protecting our freedoms and uh, you know, I know you've both sacrificed a lot, but I'm I'm, I'm overjoyed to call you both friends and uh, I love that you're in our community and you know providing such great service to you, know, everybody here yeah, we're grateful we got to meet you.
Steve Price of Libertas Cryo:Oh yeah absolutely yeah, jim, thanks for having us on and you're welcome for our service, right, right.
Jim Cripps:I love it. Well, team, you heard it here on the Charge Forward podcast Radiant Roots and Libertas Cryo providing some game changing services for you to help improve your health, become better tomorrow than you were today and you know a lot of these things. They may seem taboo or for other people. I would encourage you just. The hardest thing to do is to pull on that door and to walk in the first time. It is not scary. It may seem that way, but walk in and introduce yourself. Meet these great folks and you might just find that it not only leads you to a healthier you, but it may also help you to lead your family to be healthier for generations. Again, thanks so much for joining us on this episode of the Charge Forward podcast. Special thanks to everyone here at HitLab Studios in Nashville, tennessee, sense Custom Development and Charge Forward Solutions. Until next time, we'll see you later.
Jim Cripps:Team is Jim Cripps here with the Charge Forward Podcast. I just want to tell you I love you. I appreciate you listening. I appreciate you for subscribing and sharing the Charge Forward Podcast with people you know and you love, because that's what we're here for. We are here to share the amazing stories, the things that people have been through the ways that they were able to improve their life, so that you can take little nuggets from theirs and help improve your story and be better tomorrow than you were today. I hope that this is the tool you needed at the right time and that you find value in the amazing guests that we bring each and every week. Thanks so much and don't forget new episodes drop every Thursday.