Charge Forward Podcast

Mastering Relationships & Personal Growth: A Conversation with Colby Jubenville, PhD & John Hurst

• Jim Cripps • Season 1 • Episode 13

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Join us for an impactful episode of the Charge Forward Podcast as I sit down with Colby Jubenville, PhD, and John Hurst, to uncover the power of extraordinary relationships and their role in driving personal and professional success. In this episode, Colby takes us on a journey through his TEDx experience, highlighting the pivotal role that meaningful friendships and interdependence play in overcoming challenges and achieving big goals.

We dive deep into Colby's mission to create transformative growth through his innovative center for student coaching and success, where he helps others unlock their potential by focusing on talent development and the importance of storytelling. Discover how cultivating deep connections, embracing a "win-win or no deal" approach, and getting paid for your value rather than your time can set you on a path to reinvention and sustained growth.

With engaging stories, practical tips, and a shared passion for mentorship and personal development, Colby, John, and I explore the parallels between health, business, sports, and life—giving you the insights to charge forward with purpose and vigor.

Tune in to learn how you can leverage relationships, overcome obstacles, and thrive in your personal and professional journey!

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Jim Cripps

#ChargeForwardPodcast #ColbyJubenville #CoachingSuccess #PersonalGrowth #TalentDevelopment #HealthJourney #Mentorship #TEDx

Jim Cripps:

You are the cap for whatever goes on in your store, in your company, in your district, in your household. However excited you are, what you believe is possible, whatever that threshold is. Hey team, jim Cripps, here with the Charge Forward podcast, coming to you from HitLab Studios here in Nashville, tennessee, I have a special treat for you in the studio today. Joining me is Colby Juvenville. Yes, sir, phd, trusted advisor, coach, tedx speaker, professor and family man. Family man, that's right. How are you doing? Today'm good, my man. How are you? I'm good, I'm good, and you got quite a bit going on I do, and I threw a fastball at you today.

Colby Jubenville PHD:

I brought my, my good friend with me all the way from down there in winchester, john horst he goes by john hurst. He says I always say that wrong, but but John and I met somewhere along the way and we always talked about possibly doing a podcast. And so I said I'm going to see just how good Jim is today and I'm going to throw a fastball maybe not get one in the gutter there for you A little bowling analogy there. But John decided to come and join me and he drove 100 miles an hour on the way up here. It made me really nervous, nervous. But we're here and we're ready to make it happen for you today. Well, good morning John.

Jim Cripps:

Good morning, Hope everything's going well.

John Hurst:

It's going wonderful.

Jim Cripps:

And if you're hanging out with us, Scott, you know you got to be a good, good dude, so that's right. Welcome to the podcast.

John Hurst:

Thank you, sir, I'm glad to be here.

Jim Cripps:

That's right and become friends from there, doing a little business together too, always. Uh, I was glad to be in the audience when you gave your TEDx speech.

Colby Jubenville PHD:

Yeah, well, you might've been one of the last ones there I mean the last speech of the day, a hundred degrees but uh, I really appreciate you being there. I think that speaks a lot to you, for you about, speaks to me about you and the kind of person you are, that you would take the time to come and be a part of that, because, you know, giving that TED Talk is a whole lot different than speaking to a thousand people. I mean, you've got to hit your marks, You've got to deliver the mail, and it was a tough environment, but I said to myself I've got to do that, I've got to get through it, and certainly you being there was, uh was important to me. So thank you.

Jim Cripps:

Well, it was fun. It was great to see you. You on the stage Also, virgil Herring. Yeah, yeah, I mean it was on the same day you know of uh, of international fame now.

Colby Jubenville PHD:

I mean, you know Virg's out changing the world and doing some cool things. That was a great experience, man, learning how to hit the marks in that podcast. I mean that TED Talk, and really how you frame it and how you deliver it. It's a special exercise and I knew I needed to go through it to get to the next step. I think we all reach a ceiling of complexity. We all reach this place in our life where you know you got to do the next thing, to have the next breakthrough. And so I was fortunate to get that shot and um and got through it and was sick a little bit along the way, but but made it through under some difficult circumstances and had a great time doing it.

Jim Cripps:

Yeah, I remember you didn't feel well and you know I was. That was the day after I got back from Honduras, so you know it was uh, but it was a great time, great venue too.

Colby Jubenville PHD:

Oh wow. She did a great job. Amanda Bakes did a great job. It's a great event. They're doing another one In fact, I think it might have already happened, but it's an incredible opportunity. It's a life-changing opportunity and it's a different type of skill set, especially with somebody like me that wants to get out in the audience.

Jim Cripps:

But I love the charge forward, love the whole bowling um motif that surrounds this, and excited to spend some time with you today absolutely well, you know, and for our guests, we're going to be talking about quite a bit of things whether we're talking about why performance matters, whether we're going to be talking about your path to becoming who you're supposed to become, the people along the way and really kind of nurturing those relationships and just how important people are. And, colby, I think you've figured that out and it's really why one, why we're friends, but also why all these things have led to success.

Colby Jubenville PHD:

Yeah, champagne doesn't taste good by yourself, man, that's right. And so I love one of the things that I love about my life. If I look back on my life, it's these outlier type relationships. Just weirdos Me, you, john just people that have committed 10 years, 10,000 hours, significant breakthrough in your life. And when you get around those people, cool things can start to happen. I mean one of the things that I know to be true if you watch the movie Jerry Maguire, what is the one thing that he say?

Colby Jubenville PHD:

The late, great Dickie Fox says the key to this business is personal relationships, and so I wrote up on my whiteboard when does a relationship become personal? And to me it becomes personal when it becomes meaningful and meaningful relationships. Two or more people working together through interdependence towards a common goal Absolutely, that's what it is. Dependent is towards a common goal Absolutely, that's what it is. And so my relationship with you is in that way working together through interdependence toward a common goal. The same thing is with John. Those are the kind of relationships that I love to build meaningful relationships where both people benefit in really cool and different ways.

Jim Cripps:

Absolutely Well, you know, and I think we both kind of operate in the space of win-win or no deal yeah.

Colby Jubenville PHD:

Yeah, and, and usually it's what win, lose, or it's just win-win Right, but win-win, no deal is the highest lens, right? It's hey. What has to happen so that this feels good to you and that this feels good to me? The definition of an ethical business deal is when both people feel good about it. But here's the crazy thing we're afraid to ask for that. We don't teach people how to ask for that and of course that comes from Covey and it's the highest lens that he says it's either win-win or no deal. What has to happen for both people to feel good about the relationship?

Colby Jubenville PHD:

I say a little bit different Two or more people working together. We don't teach interdependence. We teach what Independence my parents taught self-reliance above anything else, and I still think you have to have that skill set. But what I think is more important, especially in the economy that we live in today, is interdependence. How does John rely on me? How do I rely on John, and what is the common goal? Show me a society that does that. I'll show you better marriages. Show me a society that does that. I'll show you better men working together to help other people. The first thing we've got to do is take care of ourselves. The second thing we've got to do is take care of other people. Our people are close to us. The third thing we've got to do is take care of people we don't even know. That's right. That's right. That's what we're commanded to do.

Jim Cripps:

Well, you know, one of the things that, one of the sayings that I just can't stand, is when somebody says they're self-made. Yeah, there are so many people along that path, good and bad. Yeah, man, that that helped you become helped shape who you decided to become.

Colby Jubenville PHD:

And you said path and I agree with you. I mean I again. If I, if I could go back and just start looking at the, the freaks, the people that I've met Brian Shulman, john Floyd, jason Wheeler, norman Eicher, john Horst how in the world do I meet these people, unless I was supposed to meet?

Jim Cripps:

them.

Colby Jubenville PHD:

And, and so a career is nothing more than a life path to achieve one's goals. Yeah, early on in my life, I said I wanted to coach and teach on an ever increasing stage, and that was, that was my focus and my voice all the way up till about four years ago. I had this moment when I was speaking at Groove Life and this woman came up and said I just went through a divorce and your message impacted me in such a way that I did not expect and started to cry and tell me why. And I said I walked out and I got in my car and I started to cry and I said it's no longer about coaching, teaching on every increasing stage. For me, it's how do you build deeper relationships that create greater impact? That's right. And so when John said, hey, I want to come up with you and see this, I'm like man, just be ready. This dude, he's a backwards bowler. It's a perfect score. Man, you mean, you're among greatness, dude.

Jim Cripps:

Well, I'm glad y'all came up, and you know, it's kind of one of those things where we don't know who we're going to meet today.

Colby Jubenville PHD:

Yeah.

Jim Cripps:

You know, yeah, and a lot of times it's guilty by association. Good and bad right.

Colby Jubenville PHD:

Yeah. And so you said I want to bring somebody up.

Jim Cripps:

Well because I know you, yeah, absolutely Well, I mean, look at the shirt that he's wearing.

Colby Jubenville PHD:

I mean, just read that for your audience. I mean you got to have some courage. I'm like would you buy that in the kindergarten section at Walmart, dude? I mean, come on man, I love it First you don't succeed, ask John Read the rest of it, the first time, yeah. See, I was a master electrician, master plumber. These are the kind of people you need in your life, man.

Jim Cripps:

That's right.

Colby Jubenville PHD:

Walk on a job site, get it done. What takes people three months, takes him a month. Man Boom, Knock it out.

Jim Cripps:

Well, we don't have to be experts at everything, no, we just need to know the people who are yes, and then we're experts, just by association. Amen, dude, I love that.

Colby Jubenville PHD:

No doubt about it.

Jim Cripps:

Well, talking about the career path or talking about your life path, it's not a straight line. There's all kinds of bumps and turns, and some we anticipate, some we don't. And so, in your path, what would you say are some of the things that have most recently shaped your life?

Colby Jubenville PHD:

Yeah, um, reinvention is the theme of my life, Okay, and you know the joke about a college professor. It's not my joke. I just heard this joke, though. The joke is those who can do and those who can't teach, and then those who can't teach teach PE. That's the old Woody Allen joke. That is not my joke, and I used to listen to all that, and one day I woke up and here's the conclusion that I came to but if you can do and teach, you get paid for your value and not your time, and that is something at my core that I believe that I was put on this earth to do is to teach people how to get paid for their value and not their time, and to me, that starts with talent development. And so if you walk into my center at MTS, you have a center for student coaching and success.

Colby Jubenville PHD:

John Floyd, one of the outliers that, the weirdos, the freaks that I met along the way, that I told you about 10 years, 10,000 hours. I was talking to him one day. I said if I'm going to stay in higher education, I'm going to do it the way I want to do it, and I said I want to start a center where I can build meaningful relationships. And he said what does that look like? And I said well, I think that's a seven figure gift and I think we're going to focus on talent development. And so I've gone through iterations of this, but this is the hill that I'm going to die on.

Colby Jubenville PHD:

And when you used to walk into my center, it would say the Rose definition of success, huge on the wall, advanced confidently in the direction of your own dream. Endeavor to live a life that only you can imagine, where you will find uncommon success in common hour. Well, version two. And before you can get to version two, you got to have version one. I call it V1 philosophy, v1 philosophy. You got to build version one. Before you get to version two, version two, you walk in and listen to how simple this is versus advanced conflict, direction of your own dream to endeavor to live a life Only you can imagine. You will find uncommon success in common hour. Now it says this Talent development is our first responsibility.

Jim Cripps:

God put us here to do something that's right.

Colby Jubenville PHD:

The odds of you being born in this world are 1 in 400 trillion. What's the takeaway? I asked 20-year-olds and they can't answer this. The takeaway is we're all uniquely gifted, but it takes struggle, it takes coaches, it takes you being willing to step into it, to uncover what that talent is and then develop it. And so I've created what I call a talent development framework. That starts first with the story you tell yourself. The story you tell yourself we all have a story that's written for us or by us, and if you don't know your story, you can't change, and if somebody else doesn't know your story, they can't help you change. That's a critical piece to all this. That's foundational. The story you tell yourself Colby Jubinville, middle child born to two educators. I go. Are you a middle child? I go to a middle child conference every year. It's called Thanksgiving.

John Hurst:

I'm a middle child. I'm the eighth top.

Colby Jubenville PHD:

If you dig in and you really start, if we're really here to help other people, you got another story, and it's the story they tell themselves. And we all have a story that we tell ourselves. My older brother did it first. My got to know their story. Yeah, and it's the story they tell themselves. And we all have a story that we tell ourselves. My older brother did it first. My younger brother did it better.

Colby Jubenville PHD:

I'm my mom's 40 year overnight success, still asking her at 52 if I'm good enough, brene Brown, what she's talking about. Am I rich enough, strong enough, powerful enough, successful enough? Am I good enough? Talent starts with developing. Talent starts with understanding the story you tell yourself it's either written for you or by you what I would want somebody to do. When I sit down, I use Harrison assessment and we use something called traits and definitions to uncover their life themes. When I took this assessment, my life things were warmth, empathy, wants high pay, wants to lead and influencing, and I'm like is this thing inside my head? This is the story that I tell myself every day. Yeah, so it starts with the story you tell yourself. That's the first rung in talent development. So I'm going to spend the rest of my life doing two things uncovering and developing people's talent, and being a trusted advisor to those people.

Jim Cripps:

To kind of paint the picture for everybody out here. So you started as a coach yeah, a football team, football team and then you've progressed in your career. But also we added some family along the way. Absolutely, you got two rock star kids.

Colby Jubenville PHD:

Well, thank you.

Jim Cripps:

We've got Jack on the MTSU basketball team Basketball team yep. And then we've got MB on the dance team.

Colby Jubenville PHD:

I love that you know these things, man. It gives me chills, man. I mean, yeah, little MB, man, you've got to watch out for her. Man, she's the one that she'll slap you. I mean, if you come across her the wrong way, man, she is coming at you.

Colby Jubenville PHD:

Both those kids I told Jack from a very early age. I said I am going to treat you like an adult and along the way we're probably going to have a relationship that most fathers and sons wouldn't have. But I promise you, when I hand the baton off to you, you will be able to run the race in ways that nobody else can. And as I sit here before you in the hit lab at 52 and Jack is 22 and watched what he's done, uh, at at MTSU, and I would have never, I would have never guessed in a million years that both my kids would have gone to MTSU. It just was not the story that I was telling myself. And what's so cool is I get to go out to your point. I get to go out and I get to watch my son be part of a team, learn how to use adversity to accelerate growth, Get specialized coaching.

Colby Jubenville PHD:

What's rule number one of talent development? Get around people better than you. What's rule number two Become better than them in the ways that you're uniquely gifted. What's rule number three? Make the pie bigger. What's rule number four Make the pie so big you can start the bakery. And I see that happening for them and I love it. It's what I saw for them from a very early age, for both of them. And MB has found this little home and dance and she's out there on the field and I know we're going to talk about health and she's part of that story as well but they're thriving. Man Jack's getting a degree in finance which good, good Lord, I know I couldn't even pass the first class in finance and MB is doing social media, electronic media, and they're thriving and they're happy and and I get them here with me during this stage of life- and it is exactly what you wish for them, right.

Jim Cripps:

For them to be happy, for them to be thriving. Yes, and so hats off to both of them. As parents, it's our, our job to build the foundation, but it's up to them what they do with it you know and, and so.

Colby Jubenville PHD:

Well it's. It's interesting that you say that. And let me say this too Katie has been incredible along the way. And, boy, if you can handle Katie, you can handle just about anything. But the need for expect I mean the expectation, the need for achievement is taught. You may be born with some talent. There are people that would argue with me on this and I'm cool with that. You can have your opinion.

Colby Jubenville PHD:

In my experience, achievement is something that is taught, the need for it is taught, and so people all the time would stop me when Jack was coming off the soccer field and they would say, is that your boy? And I said, yeah, that's my boy. And they'd say, man, he's got a motor like nobody else. I'm like what do you think I do in the yard with him every day after school? That's right, I got him on that leash, traded him to get that motor, because I know what it's going to take.

Colby Jubenville PHD:

Man, yeah, I said if I could help him get to college sports to that level to play, and quite frankly I didn't care what level that he played at, but I did want him to play. And somewhere along the way he said he wanted to play Division I, but to play division one. But the number one thing that I learned from Coach Raniger at Millsaps and those bus rides was how to use adversity to accelerate growth, and if you can learn how to do that, it becomes your greatest competitive advantage. The reason that John is successful today, the reason that you are successful today, the reason that I have any level of success today, is I've learned how to use adversity to accelerate growth.

Jim Cripps:

That's fantastic. It allows us to own and, to some level, appreciate the bad that happened along the way. Good Lord, you know there's a lot of people out there that are still struggling with just accepting something that happened to them. Yeah, and as soon as you realize that you can accept it, it doesn't mean that you say that it's okay, but that you can grab a hold of it and use it as fuel, yeah, and it changes the game.

Colby Jubenville PHD:

Stop asking why is this happening to me. Start asking what is this trying to teach me?

Jim Cripps:

Yeah, I like that. That's it. I like that Now. You touched on it a minute ago, but health is a big deal to you these days.

Colby Jubenville PHD:

Well, I mean yeah, it's been a big deal throughout my whole life. I just wasn't real committed to it.

Jim Cripps:

That's right.

Colby Jubenville PHD:

Until I met you. Actually, I mean, I'm serious, I'm not saying this because there's some really cool um Brandon banner behind you that says charge forward. You know, I mean I love the branding here, but talking to you in those early days about you going, I want to say Roatan is that?

Jim Cripps:

right, exactly.

Colby Jubenville PHD:

I mean to to get your health, and then the the hyper-focus that you have and the cold plunges and, um, the vitamins and all the things that you do, I said to myself I got to draw a line of the sand. The line of the sand for me was Mary Burke. My daughter started going MB, started going to this thing called F45. And it's functional fitness and I think it's functional fitness with people that have ADD.

Colby Jubenville PHD:

Okay, fitness and I think it's it's functional fitness with people that have add okay, because, uh, it's 45 minutes and you are going through a cycle, a progression, um, every one, two, three minutes, and so she's like she came home and she, man, if anybody knows me little mb knows me and she's like dad, you got this, is your place, you got to go to this. And so I started going to that and, um, I came home and you want to talk about your confidence is under attack every day, and one of the things I know we have to do is help people, teach people how to develop, protect and maintain their confidence. And so, starting my day off and you can see that I'm prepared for today and which I know you're proud of, for me to do that but it starts with apple cider vinegar at 4.30 am, okay, at 5.15, I'm out the door and I'm at F45. At 6, I'm done, and usually he's calling me at like 6.15 to talk about what's got to happen for the day so that the five different businesses he owns will win for the day, and so there's client calls and this is all before the sun comes up. And as the sun comes up, I'm going home or I'm going to my next coffee meeting with my good friend Jason Wheeler, and moving to the next meeting and the next meeting and the next meeting, and so you look up and there's just a series of of private victories that happened through the day, and we know that private victories lead to public victories.

Colby Jubenville PHD:

Uh, we call him Jason, I call him many wins, and it was one of the first concepts that I taught to him. I brought him a thing of coupons. I said, man, when you're, when your confidence is down, these coupons, right here, these coupons, are many mini wins. I got a coupon to waffle house. Dude, now, do you know a lot of people that have coupons to waffle house? I mean, this is a big deal, man, because man, many wins. And so when, when the chips are down, what do we say? Many wins. But the many wins start with the health, and for me it was apple cider vinegar, f45, and then restore. And restore is something that I've been to in the last two years and I started doing NADs and drips and I mean I would if I'm, if I'm telling myself the truth that you're the one that got me going on all that. So I'm charging forward in my health because, because Jim made me charge forward, how about that?

Jim Cripps:

Hey, man, I love it. You know, here's one of the things, it love it. Here's one of the things. It's kind of one of those things Every time you see somebody winning, you're kind of guilty by association. Again You're like, well, I know, jim, I can do that, yeah, and you know I was 305. Oh, yeah, so as I sit here today, I'm what? 80, 90 pounds lighter.

Colby Jubenville PHD:

Yeah, Why'd you beat by 15 pounds? Hey, I mean, we were the starting guard and tackle for the Tennessee Titans, I believe with that kind of weight, that's right. I feel great, man. And it changes your whole outlook. It protects your confidence. It changes your energy outlook. Um, it protects your confidence. Uh, it changes your energy level. Um, you want to get out of bed and you want to take on the world again. And um, and it creeps up on you, man, you get those kids and in your thirties you gain 10 pounds. And your 40, you gain 10 pounds. And your late fours you gain another 20 pounds. And, um, it takes concerted effort to get it off.

Jim Cripps:

But you're not going to be any younger than you are today, so you might as well get started. Amen, brother.

Colby Jubenville PHD:

And hey, I mean I want to say this because I mean I think it's really important to be transparent and I mean, if, if somebody wants to judge me for this, that's that's great. Um, but, but I also took um Monjaro and and it worked for me, and I was at a place where I, if they, if they, had a poster child for insulin resistance, I was probably that guy. Yeah, diet, lifestyle, poor choices, and so, uh, that's what kickstarted it for me. You, your audience, has to do their homework and decide what works for them, but that is what started it for me.

Jim Cripps:

Well, I look at all things as tools that I can either choose to use or not.

Jim Cripps:

And I think it's just a poor decision in general to just go. Oh, I'm not going to listen to that. Yeah, you know. And so for me it's been all kinds of things, and you know I'm not shy about the fact that I'm willing to take a look at just about anything. Yeah, kinds of things, and you know I'm not shy about the fact that I'm willing to take a look at just about anything. Yeah, including going to Roatan, including going to Roatan having some stem cell therapy. But you know, I haven't done, I haven't gone that route. But it's not because I have any sort of feelings towards it. It's almost like I'm trying to save that tool for the end If I, if, if I hit a plateau that I can't get past, and so I'm trying to get to 185. Wow, that's where I'm trying to go and you know I've got, basically I got 30 to go. That's strong, trying to get there before Christmas. That's my Christmas present to myself.

Colby Jubenville PHD:

You know, and it's water, I hear you, man, it's a lot of water. And not eating bread, I don't. I changed my whole. I don't eat before 12 o'clock, fasting. I've been on this earth for 52 years and I didn't know that breakfast meant break a fast. I didn't know that, because what do you tell your market? What? That the most important meal of the day is? What Breakfast.

Jim Cripps:

Breakfast. We've been sold it. I mean hook line and sinker.

Colby Jubenville PHD:

Yeah, and so I don't. I don't eat. I haven't eaten anything all day.

Jim Cripps:

I ate a mint when I came in from the to the hit lab here, but that's it I don't eat until my last podcast is usually done and it's, you know, sometimes that's three or four o'clock just depends wow but you know, for me it's a mental clarity thing.

Jim Cripps:

I know I'm going to be faster, sharper, sharper with my mind if my body's not using that energy to burn up something in my stomach. Yep, good for you. So, selfishly, I do that, amen, and you know so. On the health side, obviously, I don't want to say that's new. You've been what? About 18 months in that journey? I'd say so, yeah. And what would you say is the biggest win there? What you know, I know you're doing uh, the, the 45, I know you're doing the. Uh, we're on Manjaro. I don't know if you still are or not.

Jim Cripps:

I am then apple cider vinegar. You know obviously fasting. Yeah, what was? What do you think is your biggest aha moment so far?

Colby Jubenville PHD:

the aha moment. So far, the nad's okay and the drips, um, you walk away and just feel you're in a different place and I would have never thought that that was the case. But my mental clarity over those two weeks, once I take the nad is, is really, really, really strong. Yeah, and um, it's waves. Man, I mean, I still get tired, um, but not nearly like I used to. And I mean, at the core of all this is what sleep? Um, I'll get in bed, I'll get in bed. It's that he's texting me and calling me at like uh, seven o'clock and I just write back in bed. He's like man, there's something wrong with you. But I get in bed at like seven and I'm out. I'm out by eight, 30. Now I'm up at three, 34 o'clock, but, um, and that's difficult. I mean, you know, getting going at three, 34 o'clock, it's not that it's difficult to get out of bed, it's just like man, it's. It's quiet, you know, and it's dark. It's dark, but, um, but I love seeing the sun come up.

Jim Cripps:

Okay, I like that. I love seeing the sun come up. Yeah, man, I like that. What would be a piece of advice for somebody out there maybe that's struggling in their health?

Colby Jubenville PHD:

Don't let the start stop you. I mean, I finally started with Ozempic and it didn't do anything, yeah. And I knew I needed the insulin-resistant stuff. And so, actually, I went to a cardiologist it's a cardiologist from Southern Miss, from where I went to do my PhD and I said, man, I need you to spend time with me and understand me so that I can figure out how to get a game plan to win. And he spent two hours with me, which is unheard of for a doctor to do that. And he went back and did a full workup and came back and said here it is the other thing that I did too and Jason Wheeler is responsible for this but Brecca, gary, brecca, yeah, oh yeah. So I did Brecca, you know, gary, brecca, yeah, oh yeah. So I did the 10 X blood test, worth every penny. I learned more about myself doing that blood test. I learned more about doing a methyl detox test. I learned more about doing a micronutrients test, and that's that was the fuel for me to say I want to make a commitment to this.

Jim Cripps:

So do you have the MTFR gene? Yeah, okay.

Colby Jubenville PHD:

Yeah, all right, don't go past there because I can't tell you the answer to that, but I can pull out the conversation, the report and tell you.

Jim Cripps:

Yeah, well, you know I think Gary's doing some great work out there and you know, if you see any of this stuff out there with Dana White Fascinating some great work out there. And you know, if you see any of this stuff out there with Dana white fascinating, you know, to take that guy from a skeptic of whatever to whatever. Whatever you need me to do, I will do it. Yeah, and the and the results you know I think he had a 10.4 years to live based on that assessment. Yeah, and Gary flies out there, meets with him, gives him the plan. 12 weeks later they run the same test and the results wrote 29.6 years. I think unbelievable, something crazy.

Colby Jubenville PHD:

The right man with the right message at the right time can change the world.

Jim Cripps:

Absolutely Well, and but we have to be receptive to it. Yeah, you know, dana white could have absolutely been of the opinion. Nope, I'm not listening to this. Who is he? Whatever so you got, god can put the person in your life, but it can't make you listen.

Colby Jubenville PHD:

That's right, you got to be willing.

Jim Cripps:

Yeah so Amen. Who, along your way, has been been a key part to helping you along the path.

Colby Jubenville PHD:

Yeah Well, I mean, it's the easy answers John Floyd, because, uh, he's been so good to me and my work at MTSU. But if I'm looking back at turning points, uh and certainly I don't want to diminish that I mean John continues to be a blessing in my life and in so many other people's lives and on top of that he's just a really. Brian Shulman gave me a chance when nobody else would just like John did, and I'll never forget what Brian said to me. He said, colby, I got introduced to him through a lobbyist in DC. He owns a software education company and I told him the five things that I would do to make the products better. And he said I'll never forget, shulman was Pat Dye's favorite player at Auburn walk-on. That was an all-SEC punter kicker. And he said I don't mind you telling me my baby's ugly, but you're going to tell me how to fix it. And challenged me in ways that nobody else could. In fact, I remember I was sitting there, we were in the Lowe's Vanderbilt hotel and he asked me this is probably 2000.

Colby Jubenville PHD:

Now 2010 goes by so fast. He asked me. He says um, so uh, what do you want to get paid to do this? And I almost gave him an answer, but I was so scared that I didn't. Now I want you to think about this. For the first time in my life at 40 years old, 30, 39 years old, someone now it's even younger than that 35 years old Someone asked me what I wanted to get paid, versus what we teach most 35 year olds to do, which is to walk in interview and they say here is what we're going to pay you. I was so caught off guard by that that I didn't answer, and thank God that I didn't, because I was thinking I was going to tell him $10,000. And let and let's just say that the number was, uh, 10 times that for the scope of work that I needed. That I did. That I ultimately did for him and he said so I'm going to be clear with you. I'm going to pay you what you want to get paid. I'm going to be really clear about what I want you to do. I'm going to make sure you understand the timeline and you better hit it, and if there's any problems, you better let me know, because I'm here in this role to remove the problems so that you can hit the timeline and do what you say you can do. So he calls me a month one.

Colby Jubenville PHD:

This is to build a whole suite of education online products. How's it going? I haven't heard from you. Oh, man, it's great, I've got nothing. I'm staring out the window. I've got nothing. I'm staring out the window staring at my computer. Month two man, everything. Okay. Oh yeah, man, you're going to love this. I have nothing, nothing. Month three does it. And I call my mom, because that's the only person you can call at that moment. And I said you know how, like, I swim out to the deep end and I figure it out. And she said, yeah. I said, well, I've swum out to the deep end and I can't figure this out.

Colby Jubenville PHD:

And she said so here's what I want you to do. Where are you? I said I'm at home and I told her the whole thing with Shulman and what I've been tasked to do and the scope of work. And she said here's what I want you to do. I want you to close your computer and go outside and walk around. And I go, mom, that's, that's your advice. Close my computer and walk around. So I go and walk around. Still got nothing.

Colby Jubenville PHD:

Katie comes home that day from from teaching fourth graders and she has this flip chart and she takes her books. I'm sitting there with my head in my hands at the kitchen table and she slams down her books and says I can't go back to that school another day. And when she does, this flip chart slides across the table and I pick it up and it says Bloom's taxonomy for fourth graders. And I start flipping through it. I'm like what is this? And she's like well, it's how I engage fourth graders to learn. And so if you look at Bloom's taxonomy, it's a. It's a system, a hierarchical system that shows you the steps of the lowest level learning and the highest level learning. Well, it's a framework.

Colby Jubenville PHD:

And the switch flipped for me and I went back, shut the door two hours, typed up the straw man, sent it to him. I said here's what I got. He wrote back this is why we paid you. This is exactly what the future of our company looks like. How soon can you get it to me? So what? What is the takeaway from that? That moment for me is where what crystallized for me is that people want frameworks for sale, baby shoes never worn. People want four things from work opportunities to learn, grow in responsibility, contribute to others, be recognized. Frameworks provide structure, predictability, efficiency. And once I started to teach in frameworks, my teaching elevated.

Colby Jubenville PHD:

Yes, and the learning did too, sure. And so, again, going back to that talent development, that was a moment where I was willing to lean in and did I have a little luck that came along the way? Sure, I mean, I just wrote an article for Forbes, by the way, about four types of luck, and the first is plain luck, and I go through and I talk about proven luck and earned luck and all these different types of luck, but that set the stage for earning my luck and moving through that stage to now move into proven luck, where people call you because they want you to be part of the opportunity, because of what you bring to the opportunity. And so frameworks man, critical piece to all of this.

Jim Cripps:

Well, I see this reoccurring thing though through each. Each one of these is their self and others, and bringing both of them together in harmony. And others, and bringing both of them together, no doubt, man In harmony.

Colby Jubenville PHD:

Two or more people working together. Interdependence, common goal.

Jim Cripps:

I love it. Yeah, man. That's fantastic man. And so, whether we're talking about a mentor, or whether we're talking about somebody that just dives in, helps you through a problem, or a client that you're helping through a problem, what do you get most excited about?

Colby Jubenville PHD:

I always get excited about the relationship man. And now Jack is 22, and he's texting me, he's calling me, he's saying I want to be a part of this. You know, I've connected here recently with a guy named Bryce Mathis and Bryce is doing some cool things in oil and gas and we started a coaching call on Fridays and I called it TGIF, because I don't like when people say that to me. I just don't dude, I don't like TGIF, I don't like to think of my weeks that way. I think of my weeks in days, and there's three types of days.

Colby Jubenville PHD:

There's there's practice days, where you're getting better. There's play days when you're getting paid. And there's rest days, and I don't care if it's a friday, a saturday, a sunday or any other day of the week. Those are the days. And so I just I called the uh, the call. The call is like a group of 22 year old young hustlers and we called it tg and they just get a big kick out of that. I'm like, well, y'all know what it is, man, it's that favorite day of the week and one of them will scream out TGIF. And having Jack on those calls where he can learn from that and see how other people interact and then start to build that meaningful relationship. That's so much fun for me.

Jim Cripps:

Well, I love that you point out that there's practice days, because you know it is hard sometimes as a coach to get business owners to understand that we do not practice on our customers. We do not practice on our clients, you know, because that's a lot of them are flying by the seat of their pants and they're. We'll learn it on the fly, we'll figure it out when you do that and I'm not saying that you can't win that way, but if you really want to get to that next level, you've got to be practicing beforehand.

Colby Jubenville PHD:

Absolutely the preparation. If you want to make sure that your confidence is protected, the more that you feel like you're prepared and you can walk in and deliver the mail. I can remember early on in my career when I would say can I pull the fire alarm? Can I run out the door? Can I hide underneath the table? Here's your speaker, Colby Jubinville. Well now, what I say to myself is these people have no idea what I'm about to unleash on them. Oh yeah, they're about to have a treat. Idea what I'm about to unleash on them. Oh yeah, they're about to have a treat. They're about to get it. And I'm going to find the one in the audience that wants to fight me the most and I'm going to make sure I'm the closest to them when I deliver the mail.

Jim Cripps:

That's right. That's right Now, john, I'm going to pose this question to you Now. You've known Colby for a while. You guys talk a couple of times a day, obviously working on some pretty big deals and projects in your company too.

John Hurst:

How have you seen Colby change?

John Hurst:

Well, first of all, I'm going to say Colby, you're the greatest of all time. Definitely nobody else like you, but I've just seen him progress. You know, known him for a couple years and he just continues and do nothing but amaze me. And you know I've um watched a podcast he did, uh, 30 days ago or so and you know I was crying. Time was done and he just, I just keep seeing him getting better in the relationships he brings together. That's his greatest talent is bringing people together in the relationships he builds nothing short of amazing.

Jim Cripps:

You know, bringing people together and the relationships he builds nothing short of amazing. That's awesome man.

John Hurst:

He's helping you in your business too, right? Absolutely, that's awesome. He's been a huge help to me. You get beat down a little bit and call Colby, he'll get you back on track.

Colby Jubenville PHD:

That's right, I love it. Well, ricky Benefield's a good friend and was a VP of planning, uh, planning and scheduling, uh for brassfoot and gory. And uh, ricky's just got incredible networks and um and has along the way met some really cool people that have created some ip that's going to change the construction industry and and I know john early on he said I want to. I want you to know one thing here 's's a deal. He said I'm a dealmaker, and so Ricky brings this product to me. And I said, man, you need to talk to John Horst down there in Winchester. And so it took me a year of staying after him to get those two connected. But you would think these two were. You know that movie Brothers, where it's like Danny DeVito and oh, and Arnold Schwarzenegger.

Jim Cripps:

Yeah, like twins or whatever.

Colby Jubenville PHD:

That's like him and Ricky. I mean now they've already got version one built. They're on to version two. Now they're bringing in more and more people and it's going to change the construction industry. There's no doubt about that. So again, meaningful relationships, man.

Jim Cripps:

Well, and that's another situation where they were great by themselves, but better together.

Colby Jubenville PHD:

Absolutely I want to share with you because I think your audience would enjoy it. Where did that come from? For me, because I mean, I think meaningful relationships is a term that people throw around, but here's why that idea is so special to me. My mom, who was a teacher and administrator probably one of the greatest in Mobile County sent me an article and it came from Forbes Now, excuse me, wall Street Journal me an article, and it came from Forbes now, excuse me, wall street journal. And the article looked at 30,000 college graduates and wanted to determine why some had wellbeing after graduation and others didn't. Why did some have wellbeing and others didn't? Looked at social, physical, spiritual, mental, professional, financial wellbeing. They isolated it to one factor Did the student have one meaningful relationship with a coach, a teacher, a mentor?

Colby Jubenville PHD:

My mom wrote I don't know why she used to always use those yellow sticky notes. She wrote your whole life you've been building meaningful relationships in higher education. You need to start a place where all you do is meaningful relationships. That's where that idea was born. And so higher ed. If you're listening, the concept here is simple. It's simple Build systems where kids can have meaningful relationships with faculty. The system set up not to do that. The system set up to push you through it and push you right into middle America. But we have a chance in my mind and higher education, to do something that very few people can, which is what Develop their talent, which is what Our first responsibility starts with the story you tell yourself.

Jim Cripps:

Well and and I think it's evident with with Jack and MB right A hundred percent. I mean, if you weren't telling that story about yourself and helping them craft their story about themselves, they would not be where they are today.

Colby Jubenville PHD:

No, there's a book out there. It's called your kids are your own fault. Larry Wingate wrote it. Your kids are your own fault. I'll never forget the first time I watched that guy. I had an old CD and I watched him just do what he did and fascinated with his approach and he coached me early on, man, he pushed me and challenged me. Your kids are your own fault. Just the title in itself is such a powerful idea.

Jim Cripps:

Now. So obviously a year ago you're getting. Well, let's just say a little over a year ago. You're getting ready for this. Ted talk, yeah, Walk me through the process, Cause somebody out there right now is thinking, oh, that's for somebody else, I can't do that. Somebody else is thinking that you know that's a million miles away from them and it is for everybody until you go and do it, or you decide that you can go do it and I know we had a couple of calls in between there as you were getting prepped and ready for it.

Colby Jubenville PHD:

Yeah, the way that you package up information and present it and the conversations that we had were very helpful and instrumental. So I think having somebody that you can have as a sounding board is a critical piece to this. I think if you look at great TED Talks why 30 is not the new 20, the power of vulnerability, how to get better at the things you care about, the American Dream Value Menu I think the title has to deliver the message. The title has to deliver the message, and so one of the things that I do when I look at writing content is I turn on HBO or Showtime or one of the pay channels and I have a movie playing in the background, and the reason that I do that is that the words have been written so many times that are delivered by the actors that they can't, but you can't write it any better. And so there's this movie that's playing in the background on HBO and it's actually a documentary, and the politician, the governor of Texas, before Bush, was asked why do you stay in state government? Why do you stay in public service? Why do you stay in public service? And I'll never forget her answer and she said this. She said, while the frustrations are great and the disappointments are many. There is no greater feeling in the world than when someone looks at you and says because of you, my life is better. So it took me to what is centered to my life and has had such an impact on me, which is the coach athlete relationship. And if I look back on my life great coaches Charlie Miller, bob Rutledge, sandy Santoli, scott Atkins, the list goes on. And on Jerry Strang, the list goes on they did three things. They made me have conversations I didn't want to have. They made me do things I didn't want to do, to become something I didn't think I could become. What's the result of that? What's the result? The result is that 20 years later, you call them and you say man, while the frustrations were great in dealing with me and the disappointments were many. I'll tell you a disappointment I scored for the wrong team. At how old? At junior year. Okay, all right.

Colby Jubenville PHD:

So Miller puts me in against UMS, which is our arch rival, old Shell Road, st Paul's, versus UMS. It is the still today, it is the game of the year. And he puts me in the game and I come off the bench and I'm so jacked up that I get the rebound that UMS is shooting and I turn and I put it in their goal. Imagine my teammates. They don't know what to do. I don't know what to do. The crowd there's probably I don't know 1500 people in there and they're saying things that still to this day, that haunt me, and so the only thing I know to do at that moment is take my Jersey and pull it up over my head. And Miller's doing this. He's doing this. He comes over and Charlie's, he's doing this. He comes over and Charlie's probably like 5'6", 5'7", I don't know, and he puts his arm around me. He calls me Colb. He says Colb, might be the greatest shot I've ever seen you take. And he said now go sit on the end of the bench. That's right.

Colby Jubenville PHD:

And so we laugh about that today. But here's the beautiful thing the bench. And so we laugh about that today. But but here's the beautiful thing, man, how to use adversity to accelerate growth. Because I promise you this, man, that was the beginning of several challenges that I created for myself, and that's what we find, is that most of the time, that's what we do, and I started then to learn how to use adversity to accelerate growth. Those coaches did that for me, and then my gift, 25, 30 years later, was to call them back and say, while the frustrations were great and the disappointments were many, I want to tell you, man, my life is better because of you. And so that's how I landed on doing the podcast, I mean doing the TED talk.

Jim Cripps:

I love it and it was. I mean, I feel like everybody there did a great job. But you can definitely tell those who put that extra step in their preparation that have had those great, great coaches along the way. And I think one of the most powerful things that a coach does is we all get so stuck in our own mental gymnastics of all the possibilities that could happen, would happen, should happen, all those things, yeah, and they simplify it and they go. The next step is X.

Jim Cripps:

Yeah, and here we are, we're off to the races, yeah, and sometimes we just need somebody to jar that loose from us and go. You know what? The next step is this, and you need people around you that are willing to have that honesty, because nobody needs a yes man.

Colby Jubenville PHD:

No, no, norman Joseph. I started that football team in 1998 with no phones, computers, players, uniforms. Norman gave me $3,000 of his own money and sent a young coach to um. Jb Grimes and Larry's airline Zero line invented the stretch, the modern stretch play. Jb Grimes was at Texas A&M and had developed a short game inside the 10 yard line, five yard line goal line, and I came back from being the worst offensive line coach in the country to to being a really, really really good offensive line coach. Because Norman helped me take the next step. And when I left there, jim, when I left there, I walked into his office in tears because I'd burned myself out 20 hours a day, two years starting a college football team. We were 21st in the nation in our first year at one point and I walked in there and I said I just can't do this anymore. And he put his arm around me. He said hey man, the only thing I was here to do was help you take the next step and I'll never forget that.

Jim Cripps:

He knew that.

Colby Jubenville PHD:

Well, he's a world-class coach man World-class.

Jim Cripps:

Well, and I think, I think coaches that are really, really at that level, they get that. That's their role.

Colby Jubenville PHD:

Absolutely.

Jim Cripps:

The good ones, the great ones do Well, and I think that's why it's easy to kind of draw that correlation between business coaching and just coaching a sports team. It's Jack Daly that says that the average business out there is not run as well as the average little league team, and I think it's spot on. Because, if you think about it, you know an entrepreneur, they charge out there, they're flying by the seat of their pants, then they they get one or two people that kind of go along with them. They believe the same thing, they can handle some things that maybe they can't, and that's kind of how a business evolves, that's how it starts.

Jim Cripps:

But a little league team starts with. You know, everybody has a role. Yeah, everybody knows what the goal is and everybody knows what their part in that role is. And at some critical point where the entrepreneur can't hold on and white knuckle it anymore, they have to make that transition or they'll just they'll flame out and so, uh, you know, I think everybody out there needs a coach. Whatever stage you are in in your life, you need a coach. Whatever stage your business is in, you need a coach.

Colby Jubenville PHD:

I can't help but think about Jack. The first time I did not do my due diligence as a parent. I took him to Little League. I show up there and the coach has a mullet and is smoking cigarettes. It's like 23 degrees outside. Jack's like four years old, they're going to have baseball practice and and so I was the only parent about 10 minutes in that go. Hey, man, I appreciate what you're doing here, but I'm going to take. I'm going to take my son and we're getting a car and we're getting home. It's like 20 degrees outside. I'll never forget. He said to me if that's the way you want to do it to your son, that's your choice. And I said me if that's the way you want to do it to your son, that's your choice. And I said yes, thank you.

Jim Cripps:

I'm going to own this decision 20 degrees.

John Hurst:

Four-year-olds baseball.

Jim Cripps:

Well, there's so many people in this world that will just go along with things that they know are not correct.

John Hurst:

Dude, I mean we could have a whole podcast on that. There's a whole other podcast right there.

Jim Cripps:

Well, okay, so since we're Aiming down that one, just a little bit. Yeah, so shamelessly. I borrowed this From your podcast. Okay, it's the things we think.

Colby Jubenville PHD:

But do not say the future of our business there you go yeah, in our 20s, they teach us to get in the game. In our 30s, they teach us to get in the game. In our 30s, they teach us to move up in the game In our 40s. As adults, we know this. We try to stay in the game because those 30-year-olds are so good, and what I mean by that is the technology has passed us by. That's right. In our 50s, we finally say to ourselves what is it that I really want?

Colby Jubenville PHD:

This happened to me, and two years ago, with Keith Grabowski, who I helped start a podcast that now has over 15 million downloads, we started talking about talent development, and I think that the education system needs to make a shift and look at talent development as their first responsibility. We're trying to prepare people for an economy that doesn't even exist yet. The framework looks like this Narrative story we tell ourselves emotional intelligence, number one predictor of performance in the workplace, pattern matching and pattern stacking, market-specific knowledge, growth mindset, personal brand and pattern stacking, market-specific knowledge, growth mindset, personal brand and personal relationships. Those are the rungs of the talent development framework. Build an education system that focuses on those things, using assessment where they can see themselves and understand themselves. We're taught that if you want more, you've got to have more education, more experience, more relationship, more opportunity. That's all true, but the things that we don't say that need to be said is that if you want more, the very first thing you have to have more of is yourself.

Jim Cripps:

That's right. And knowing what makes you you.

Colby Jubenville PHD:

Self-awareness is the gateway into emotional intelligence. It's the number one predictor of performance. It can be taught and learned. Those that have it perform at a higher level than those that don't. This is undisputed. It's what needs to be at the very. There is actually and I have not slowed down enough to do it there is a website out there some dude a whole lot smarter than you and me and you need to get this guy on your podcast, but he's got emotional intelligence for kindergartners. Wow.

Jim Cripps:

It goes around the country and he teaches on this well, and I do think that we have the education system as a whole is essentially is grooming workers yeah grooming people to go into existing opportunities, not create new ones.

Colby Jubenville PHD:

Yeah, Except for quals Except for quals.

Jim Cripps:

So we have to talk about quals. Yeah, so Jeremy Quals, for everybody who doesn't know him, you talk about charging forward. That's right. He runs the EIC down in Williamson County Entrepreneur and Innovation Center, which is keep me honest here 9 through 12.

Colby Jubenville PHD:

9 through 12, feeds all schools in Williamson County and just secured $16 million to build a new facility. That is bringing industry right into the fold.

Jim Cripps:

And started with? Was it $ 20 million? What was the initial?

Colby Jubenville PHD:

I think it's 20, but I mean sometimes I like to overstate, so I'm trying to keep it on the back end versus the front, but I mean it's somewhere between 16 and 20 million.

Jim Cripps:

Well and, to be honest, what they're doing down there is they are fostering an environment where young entrepreneurs have a space to build those relationships, hone their skills and really get a taste for what it is to start run and be a leader in business.

Colby Jubenville PHD:

Yeah, well, to me I mean, if I'm going to boil it down into a little shameless plug here, I mean it's talent development 101, man.

Jim Cripps:

I love it, and it's like no other. I mean, when you walk in there, it just feels different. You got to get him on here. We absolutely. And it's like no other. I mean, when you walk in there, it just feels different.

Colby Jubenville PHD:

Yeah, you got to get him on here.

Jim Cripps:

We absolutely got him on here.

Colby Jubenville PHD:

Jeremy's one of a kind. He's a force man and you can't give away what you don't have. That's right. And Jeremy was gifted and through both academics and athletics. Prior to being at Williamson County and running EIC, he was the district athletic director, and so Jeremy is a force of nature, a very close friend, tremendous respect for him and his body of work and a true gift to Williamson County.

Jim Cripps:

Great family man understands the value of personal relationships. In fact, as we were trying to connect the dots, I don't even know how we didn't know each other prior to. Yeah, because actually, randy hooth, who introduced the two of us to start with, that's right, you know, they went to college together and then, actually, while we were at the eic, combs yeah, what's his scott combs? Yep, scott combs walked in, yep, and he knew my favorite coach, yeah, bob learn. Yeah, who was just on the podcast last week.

Colby Jubenville PHD:

I mean full circle man. I mean we just covered Little League, we just covered how to use adversity to accelerate growth and coaching. All in three sentences.

Jim Cripps:

Oh yeah, absolutely, and have experts in that little pod Legends. Boom, yeah, I love it. Well, I guess, what do you? I guess, what do you see in the future? What's next for Colby?

Colby Jubenville PHD:

Getting in a truck and going a hundred miles an hour down the uh, down I-24, and hoping I live. Um man, I have never been more excited, I have never been more encouraged because here's what we know the riches are in the niches and trusted advisor talent development. I had forgotten. And I'm sitting here racking my brain thinking about what podcast that he's talking about, where, where he was crying. But but now that he said that I'll never forget because he called me, he said he was crying. I mean, honestly, I think, if you ask me what would I like to do, I would like to go around the country and be a guest on podcasts. I love this.

Jim Cripps:

It's so much fun.

Colby Jubenville PHD:

And for some reason I have been able to retain just really cool information that I think is valuable for the world, and so I'm going to continue to do that. I mean, I keep talking about doing a podcast, but but you know as well as I do, as you sit here and do it, it is a heavy, heavy lift and it's it's emotionally exhausting and it's a lot of work. But I will say my hat's off to you because, um, the branding, the messaging, um, the way that you've got this set up, the flow is, is really, really good. I do want to make sure that, um, that I say this. I mean, one of the questions is what?

Colby Jubenville PHD:

What is my favorite book? And so I mean I have to say this but my favorite book from the classics, and we don't teach the classics anymore. There's one thing that things we think you do not say teach the classics again. Make them read it. The catcher in the rye, the phoniness of adulthood, the coming of age Everyone should read that to understand both the challenges and the opportunities of being an adult in this beautiful thing called life, that's right, enjoy it.

Jim Cripps:

I mean, you got one trip, let's make the most of it. Lord knows, I have my man, that's right, enjoy it. I mean, you got one trip, let's make the most of it. Lord knows, I have my man, that's right. So this next part, we actually have a little bit of fun in the podcast, all right, and so changing gears just a little bit. So imagine that you are putting on a charity bowling event. The goal is to generate as much interest and get as much money raised for charity, and so you've got to be on the team, but you get to pick your four other team members and a commentator in order to just set this thing off.

Colby Jubenville PHD:

Who is it? Well, the commentator, that's easy, that's John Floyd. I mean to hear that guy commentate bowling would be hilarious. But I would either call it team satisfaction or team Mountain View. And I mean, you know, john looks like a bowler. So I mean we've got to have John leading us off. I mean, if I don't ask you a world record holder, backwards bowler, then then I mean I'm not winning. Uh, my friend Jason Wheeler, and he's a good friend and client. He's like, he's like six, six bald. So I mean he would work. And then I think, to bring it up, sean Raisman. He was Mad Dog Mattis' XO and he showed up at my doorstep one day at the center and said can I come work with you? And I said, dude, if you were lost in a palace in the Middle East with Mad Dog Mattis, I mean surely, to God, you can teach me some things. So that would be my four. He's in Williamson County.

Jim Cripps:

All right, I love it. I love it. What do you see is the biggest problem?

Colby Jubenville PHD:

in the average business, the problems are always in two places the people and the process Start with the people. First, who, then what? Yeah, the people and the process start with the people. First, two, then what? The people drive everything.

Jim Cripps:

Well, again, it's, it's. It's how you take care of more, it's how you get to the next one. I mean, you know all the things. It's these relationships.

Colby Jubenville PHD:

Our brain scans for three things. Every day, our brains wake up and and the very first thing we want to do is solve problems. That's what the brain is hardwired to do. The takeaway for the leader is to say how can we teach our people what problems they should solve? Every great business starts with solving a problem. The second thing your brain says every day when it wakes up. It says is this a place that I'm loved, valued and appreciated? And the third is this is this a place I can grow and develop? That's what your brain says. And if it says no, this is not a place that I'm loved, valued and appreciated. If this says no, I can't grow and develop. The name of the book is called I quit, but I forgot to tell anybody it's from the 1970s. Those quiet quitters don't have anything on the 1970s man. They were quitting way back when and they were loud about it. I quit, but I forgot to tell anybody.

Jim Cripps:

It's a real book. I believe it. I'm going to check it out. Yeah, man, all right. Two truths and a lie.

Colby Jubenville PHD:

Yeah, see, I don't know what that means.

Jim Cripps:

So this is where you tell me two things that are true and one thing that's a lie in your order, and I've got to try to figure out which one is the lie. Oh Jim.

Colby Jubenville PHD:

Okay, I'll try to do this. I don't like these kind of dinner party games. I'll be honest with you, I start to have a little social anxiety. Number one is I almost failed out of college my first semester and my mom had to write a letter to the president explaining why I should stay. The second is that I was the high point which is the greatest swimmer in Mobile County, at eight years old, nine years old. And the third is that my first car was a BMW Brand new.

Jim Cripps:

Oh well, I think I'm going to go with the BMW being brand new.

Colby Jubenville PHD:

I mean yeah, yeah, you know me better than that, that's right, I can't come up with lies, dude. I mean yeah, yeah, but you know me better than that, that's right, I can't come up with lies, dude, I don't know how do you beat that game.

Jim Cripps:

I don't know, man, I've had some that come in here and I should have thought further about that. I might as well. Just water would come up. My first one was a Cougar. So same, same same body. There you go, the Cougar. That's right, all right. Last one, yeah, how do you want to be?

Colby Jubenville PHD:

remembered man. I mean, if you boil it down to one thing, for me, every decision I've ever made, from the person that I married to the career choices, to how I've tried to live my life and I'm not saying that I've gotten it right all the time but the only thing that matters to me, and how I want to be remembered more than anything else that I've done, is my family that's right and the relationships that I have with them. My mom told Katie when we got married. She said Colby is really difficult to love, but if you can figure out a way to do it, then it's one of the most gratifying things to do. And I'm difficult man, but that doesn't mean I won't get in the boat. I won't get in the canoe because I will, and when the chips are down, you want me on your team because we will find a way to win.

Jim Cripps:

That's right. Again, I think you can tell that by your kids. Again, that is probably our biggest magnifier of they know us better than anybody.

Colby Jubenville PHD:

Yeah. So I get phone calls. People stop me all the time and they'll tell me about Jack being in the gym or being in the weight room, and those moments make me happy. But I've told Jack this and I mean it. Man, you owe me nothing. The only thing that you owe me is to go and be happy, and when I see him have the self-awareness to see other people in need and want to help them, then I feel like my I've done what I need to do as a dad.

Jim Cripps:

That's right, you're doing it right. Yeah, I love it, man. Well, colby, always a pleasure to have you come out. John, thank you for joining us.

Colby Jubenville PHD:

I mean master electrician, master plumber dude, if you electrician, master plumber dude, if you, if you. I know you got a big old house up there. So if you need some work done, here's your guy, right here man absolutely, absolutely well.

Jim Cripps:

Thanks for coming out. It was fun. Charge forward, my friend, appreciate you. What you had to work that you do, that's right. Well, team, you heard it here. Thank you for joining me with this episode with colby jubinville and mr john horst. I hope you learned something. I hope you have a nugget that you can take and kind of plug into your world where you can use this talent development, the framework, in order to help you better understand what you were put here to do and how to make the most of every single day and enjoy life.

Jim Cripps:

Until next time we're the Charge Forward podcast. Continue to charge forward. We'll see you later. Team, thanks so much for joining us for this episode of the Charge Forward Podcast. Continue to charge forward. We'll see you later. Team, thanks so much for joining us for this episode of the Charge Forward Podcast. Look forward to other amazing guests and until next time. I'm your host, jim Cripps. Special thanks, as always, to Nick Heider and the creative team at HitLab Studios here in Nashville, tennessee. Special thanks to our sponsors, sense, custom Development and Charge Forward Solutions. Please be sure to like and subscribe.